Forms and surveys help you collect feedback in a structured way.
Forms usually capture information. Surveys usually capture opinions, ratings, and customer experience details.
Why this matters
Customer feedback often gets missed because it comes in casually:
“Everything was fine.”
“I had one issue.”
“I meant to tell someone.”
“It was good, but…”
If there is no system for capturing that feedback, it disappears. Kyrios gives you a way to collect it, store it, and use it.
That means you can see what customers are saying before small problems become public reviews, lost referrals, or repeat issues. Because apparently waiting until someone posts a one-star review is considered a business strategy in some corners of civilization.
What you will do
You will:
Understand when to use a form
Understand when to use a survey
Know where feedback goes
Know how feedback can support your review system
Forms vs. surveys
Use a form when you need to collect information
Forms are best for:
contact information
service requests
lead capture
general submissions
simple internal intake
Example: A customer fills out a contact form to request service.
Use a survey when you need to collect feedback
Surveys are best for:
customer satisfaction
ratings
experience feedback
questionnaires
conditional flows
deeper customer responses
Example: A customer completes a survey after working with your business and shares how the experience went.
How this supports your review system
Your Review System helps request public reviews.
Forms and surveys help you capture feedback before, during, or after that process.
This is useful because not every customer experience should be handled the same way.
If someone had a good experience, you can guide them toward leaving a public review. If someone had a poor experience, you can route that feedback internally so your team can respond and fix the issue.
Where to go
Click Sites
Open Forms or Surveys and click Builder
Create or edit the form or survey you want to use
NOTE: Kyrios has a ton of starter form and survey templates to choose from to simplify the process initially.
Step 1 — Choose what you are trying to collect
Start with the goal.
Ask:
Do I need basic information?
Do I need customer feedback?
Do I need a rating?
Do I need detailed answers?
If you need information, use a form. If you need experience feedback, use a survey.
Step 2 — Add the fields you need
Keep it simple.
For customer feedback, useful fields may include:
Name
Email
Phone
Rating
Comments
“How was your experience?”
Do not ask for more than you need. Every extra field adds friction. Humanity has already added enough of that.
Step 3 — Decide what happens after submission
Forms and surveys collect information. They do not automatically decide what to do next unless a workflow is attached.
If you want Kyrios to act on the response, connect the form or survey to a workflow.
For example:
Send an internal notification
Add a tag
Create a task
Start a follow-up workflow
Route negative feedback to the right person
Step 4 — Test the form or survey
Before using it with customers:
Submit a test response
Confirm the answer is saved
Check where the submission appears
Confirm any connected workflow runs correctly
What happens next
Once your feedback process is active:
customer responses are captured
feedback is stored in Kyrios
your team can review issues faster
positive experiences can support reviews
negative experiences can be handled before they get worse
Where to look
You can find feedback in:
form or survey submissions
contact records
conversations, if connected
workflows, if automation is attached
Helpful resources
Use these if you need more detail:
What to ignore for now
You do not need to start with:
quizzes
payments
calculations
advanced styling
order upsells
pixel tracking
complex conditional logic
Those are useful later.
Right now, the goal is simple: collect feedback clearly and make sure it goes somewhere useful.
Start with one simple feedback survey. Ask how the experience went. Make sure the response is saved.
That gives your customer experience a place to stay inside the system.