Who This Is For / When to Use
Use this feature if you send email campaigns and need clear visibility into engagement, conversions, and revenue so you can optimize future emails based on real performance data.
How to Access the Campaign Statistics Dashboard
Navigate to Marketing.
Hover over Emails and select Campaigns.
Click Statistics.
The Statistics page opens automatically.
What the Statistics Dashboard Shows
The dashboard provides multiple high-level and detailed insights into email performance.
Conversion Summary
Shows revenue-focused metrics:
Total revenue generated
Average order value
Order rate
Total orders
Engagement Summary
Shows engagement activity:
Emails delivered
Emails opened
Emails clicked
Orders placed
Top Performing Emails
Displays emails ranked by:
Opens
Clicks
Revenue generated
Open Rate
The percentage of recipients who opened your email.
Click-Through Rate
The percentage of recipients who clicked a link in your email.
Unsubscribed
The number of contacts who unsubscribed from your email list.
Emails Sent
The total number of emails sent.
All-in-One Email Marketing Dashboard
The Email Marketing dashboard shows statistics for:
Campaign emails
Workflow emails
Bulk email actions
All email performance data is available in one place.
Date Range Selection
You can filter statistics using the date selector at the top of the dashboard.
Available options:
Last 7 days
Last 30 days
Current Week
Detailed Insights
Engagement Summary (Detailed)
Provides a deeper breakdown of:
Delivered emails
Opened emails
Clicked emails
Orders placed from email links
Performance Analysis
Track performance trends over time.
Use the status dropdown on the right to filter by email status.
View performance through graphs and percentage metrics.
This helps identify trends and make adjustments.
Example: If open rates are declining, update subject lines or email content.
Identify Top Performing Emails
Highlights emails that generated the most revenue so you can replicate successful strategies.
You can view the top 5 email campaigns based on:
Open rate
Click rate
Revenue
Important Note (SMTP):
Delivered counts are not tracked for SMTP emails.
Use click rate and revenue as primary performance metrics.
Most Recent Emails
View statistics for recently sent email campaigns to quickly assess immediate performance.
Dummy Data View
The Email Marketing dashboard includes a dummy data view for new users.
When no campaigns exist, the Statistics page prompts users to explore sample data.
Click Try Sample Data to view example statistics without sending emails.
Workflow Email Statistics
Workflow email statistics are fully integrated into the Email Marketing section.
What This Includes
Overall workflow email performance
Individual email action performance inside workflows
This creates a unified reporting experience without switching screens.
How to Use
Click Edit Workflow.
Click Statistics.
Use the dropdown to view stats for individual email actions.
Introduction to Click Tracking
Click tracking allows you to see exactly which contacts clicked which links in your emails.
This is especially useful for:
Launch campaigns
High-volume email sends over short periods
Retargeting highly engaged contacts
Click tracking helps you:
Identify quality leads
Segment audiences
Personalize follow-up content
Setting Up Click Tracking in Campaigns
1. Navigate to Email Campaigns
Click Marketing
Select Emails
Choose Campaigns
Create a new campaign or open an existing one
Click Send or Schedule
2. Create or Clone a Campaign
Click Add New to create a campaign, or
Clone an existing campaign and click it to edit
Use the email builder to add text, images, videos, or buttons
3. Add and Track Links
Highlight text or select a button
Click the hyperlink icon
Add the URL and click Save
Before sending:
Toggle Track Clicks ON
Click Send or Schedule
This ensures all link clicks are tracked.
Click Tracking Limitations
Not supported for A/B testing
Not supported for RSS campaigns
Not supported in workflows
Available only under Marketing > Emails > Campaigns
Custom values are supported
Trigger links are not supported
Tag Contacts Directly from Campaign Statistics
You can tag contacts based on how they interacted with a campaign.
How to Tag Contacts
Open campaign statistics from the 3-dot menu on a sent campaign.
Click Load More and scroll to interaction types (Opened, Clicked, etc.).
Select contacts and click Add Tags.
Auto-Tag Future Interactions
Select All contacts
Click Add Tags
Enable Auto-Tagging
Tagged contacts can be tracked in:
Tags
Bulk Actions
FAQ
What insights can I get from the Campaign Statistics dashboard?
The dashboard shows conversion data (revenue, order value, order rate), engagement metrics (delivered, opened, clicked), top-performing emails, and overall campaign performance trends.
How can I track the performance of my email campaigns?
Go to Marketing > Emails > Campaigns > Statistics to view open rates, click-through rates, revenue, and engagement metrics.
What is click tracking, and how does it work?
Click tracking records which contacts click links in your emails. When enabled, every hyperlink click is tracked and displayed in campaign statistics.
How do I enable click tracking in my campaigns?
Enable the Track Clicks toggle before sending or scheduling a campaign.
Can I use click tracking with workflows?
No. Click tracking is not currently supported in workflows. It is available only for email campaigns under Marketing.
How can I view email statistics for my workflows?
Open Edit Workflow, then click Statistics to view overall and individual email action performance.
Can I track individual email performance within a workflow?
Yes. Use the dropdown in Workflow Statistics to view metrics for each email action.
What should I focus on when using SMTP for sending emails?
Delivered counts are not tracked. Focus on click rate and revenue metrics.
How can campaign statistics help improve future emails?
Use trends like declining open rates or low clicks to optimize subject lines, content, timing, and audience segmentation.
If I delete a workflow, will I lose its email statistics?
No. Workflow email statistics remain accessible in the Email Marketing section even if a workflow is paused, edited, or deleted.