Who This Is For / When to Use
Use this guide if you need to:
Check opens, clicks, bounces, and unsubscribes
Review campaign or workflow email performance
Analyze overall email marketing trends
Troubleshoot delivery or engagement issues
Email Status Definitions
Each status below is used consistently across Kyrios email statistics.
Delivered
Emails confirmed as delivered by the recipient’s SMTP server.
Opened
The total number of times recipients opened the email.
Tracked using an invisible tracking pixel.
Clicked
The number of unique recipients who clicked a link in the email at least once.
Bounced
Emails that could not be delivered.
Soft Bounce: Temporary issue (mailbox full, server unavailable)
Hard Bounce: Permanent failure (invalid or blocked address)
Unsubscribed
Recipients who clicked the unsubscribe link in the email footer.
Important:
Once a contact unsubscribes, emails cannot be resent to them without a manual compliance request.
Failed
Emails that failed due to:
Invalid or missing API keys
Malformed or invalid email addresses
Rejected addresses reported by the email provider
Where to Check Email Statistics
Kyrios surfaces email stats in five distinct locations, depending on how the email was sent.
1. System-Wide Email Analytics
Use this view for overall email health and volume trends.
Navigation
Go to Settings
Open Email Services
Click Email Analytics
What You Can See
Sent
Delivered
Opened
Clicked
Complained
Bounced
Unsubscribed
Failed
Date Filters Available
Last Hour
Last 24 Hours
Last 7 Days
Last 30 Days
Custom range
2. Individual Email Campaign Statistics
Use this to inspect a specific email campaign.
Navigation
Go to Marketing
Select Campaigns
Click the three-dot menu next to a campaign
Select Statistics
What Appears
Delivery status
Open and click counts
Accepted, processed, skipped, and failed emails
Email preview
Additional Actions
Click Load More Statistics for expanded status details
Click numeric values (Processed, Accepted, Skipped, Failed) to drill down
3. Overall Email Campaign Analytics
Use this to analyze performance trends across all campaigns.
Navigation
Go to Email Marketing
Select Statistics
Key Sections
Conversion Summary
Revenue
Average Order Value
Order Rate
Total Orders
Engagement Summary
A funnel view showing:
Delivered
Opened
Clicked
Ordered
Displayed cumulatively to highlight drop-off points.
Performance Analysis
View metrics over time (Open Rate, Click Rate, Revenue)
Select metrics using the dropdown
Adjust date ranges for trend analysis
Top Performing Emails
Sort by Open Rate, Click Rate, or Revenue
View execution date, recipients, and performance metrics
4. Email Stats in Bulk Actions
Use this when emails are sent via Contacts > Bulk Actions.
Navigation
Go to Contacts
Open Bulk Actions
Click Show Stats next to the completed email action
What You Can See
Per-contact delivery status
Tabs for Accepted, Delivered, Opened, Clicked, Bounced, Failed, Skipped
Downloadable stats report
5. Email Statistics in Workflows
Use this for automated emails sent inside workflows.
Navigation
Go to Automation
Open Workflows
Select the workflow
Click the Email Action
Open the Statistics tab
Click View All Statistics for full details
Metrics Available
Total sent
Delivered
Opened
Clicked
Replied
Bounced
Failed
Unsubscribed
Common Issues and Fixes
Emails Show as Delivered but Not Opened
Tracking pixels may be blocked by the recipient’s email client.
Opens are only recorded when images are loaded.
High Bounce Rate
Review contact email validity.
Remove hard-bounced addresses immediately.
Clicks Are Zero
Ensure the email contains clickable links.
Confirm link tracking is enabled in the template.
Stats Cannot Be Reset
Email statistics are permanent.
Duplicate the campaign to start a new test.