Who This Is For / When to Use
Use Email Analytics Filters if you want to:
Analyze email performance over a specific time period.
Segment contacts based on engagement (opens, clicks, bounces, complaints).
Refine campaigns and workflows using real performance data.
What Email Analytics Shows
The Email Analytics dashboard displays aggregated performance metrics for emails sent from your account.
Available metrics:
Sent
Delivered
Opened
Clicked
Complained
Bounced
Unsubscribed
Failed
Each metric shows:
Total count for the selected period
Percentage rate relative to sent emails
Date Range Filtering
Date filtering controls which emails are included in the analytics results.
You can:
Select a custom start and end date
Compare performance across different periods
Identify trends or drops in engagement
If no emails were sent during the selected range, all metrics will display as zero.
Email Statistic Filters
Email Statistic Filters allow segmentation based on recipient behavior.
You can filter by:
Sent
Delivered
Opened
Clicked
Complained
Bounced
Common use cases:
Identify contacts who never opened emails
Exclude complained contacts from future sends
Target highly engaged contacts for follow-ups
Email Sending Type Filter
You can filter analytics by the type of email sent.
Supported sending types:
Bulk emails
Campaign emails
Workflow emails
You can select multiple sending types at the same time.
This allows you to:
Compare campaign vs workflow performance
Measure automation effectiveness
Optimize content by delivery method
How to Access Email Analytics
Open Settings from the bottom-left menu.
Select Email Services.
Click Email Analytics from the top navigation.
Apply date range and filters as needed.
Common Issues and Fixes
All metrics show zero
Confirm emails were sent during the selected date range.
Expand the date range and refresh.
High bounce rate
Filter by Bounced to identify problematic addresses.
Validate or clean the contact list.
Low open or click rates
Review subject lines and content.
Segment engaged vs non-engaged contacts using filters.
FAQ
How can I filter contacts who have never opened an email?
Use the Opened filter and select No. This identifies contacts who have never opened emails and can be used for re-engagement campaigns.
Can I filter by multiple email sending types at once?
Yes. You can select multiple sending types such as bulk emails and workflows at the same time.
Can I filter contacts who have complained?
Yes. Use the Complained filter to identify these contacts.
Should I delete contacts who complained?
No. Complained contacts are automatically marked with a Do Not Disturb (Email) flag. Keep them for history, but remove them from all marketing workflows.
How do I analyze performance during a specific season or promotion?
Use the date range filter to select the exact time period you want to review, such as holidays or promotional windows.
How does filtering by email type improve campaigns?
Filtering by email type helps you tailor messaging, timing, and strategy based on how emails are delivered, improving relevance and engagement.