Who This Is For / When to Use
This guide is for Kyrios users who have sent emails but do not see expected statistics such as deliveries, opens, clicks, bounces, or unsubscribes in the Email Marketing reporting area.
Why Email Metrics May Not Appear
Email metrics depend on how the email was sent, which provider delivered it, and whether tracking was enabled before the send. Some sending methods and providers do not support full analytics, which can result in partial or missing data.
How Email Tracking Works in Kyrios
Kyrios records email statistics based on embedded tracking pixels, tracked links, and provider feedback. If tracking is disabled, unsupported, or blocked, metrics will not populate after the email is sent.
Differences Between Email Sending Methods
Bulk Emails (Broadcasts or Mass Sends)
Bulk emails typically generate the most complete reporting, including deliveries, opens, clicks, bounces, and unsubscribes. Missing stats usually indicate reporting filters, provider limitations, or tracking not enabled at send time.
Automated Emails (Workflows, Campaigns, Smart Lists)
Automated emails support tracking, but reporting may appear delayed or filtered. Ensure the correct date range and campaign source are selected in reports.
One-to-One Emails
Some one-to-one or manual email methods do not support open or click tracking, depending on the provider and configuration. These emails may show limited or no statistics.
Why Only Some Metrics Are Available
Different email service providers support different levels of reporting.
SMTP-based providers: Usually track opens and clicks only. Delivery and bounce data is often unavailable.
Dedicated email providers: Support full metrics, including deliveries, bounces, opens, clicks, unsubscribes, and spam complaints.
If only opens or clicks appear, this is typically a provider limitation rather than a Kyrios issue.
How Domain Configuration Affects Email Metrics
Incorrect domain configuration can prevent tracking from working properly. Tracking relies on authenticated domains and correctly configured DNS records.
How to Verify Domain Setup
Confirm SPF, DKIM, and DMARC records are correctly configured for the sending domain.
Verify all required CNAME records for open tracking, link tracking, and unsubscribe handling are present.
Save DNS changes and allow time for propagation.
Send a test email and confirm metrics begin appearing.
Why Metrics Cannot Be Recovered After Sending
If an email is sent without tracking enabled or through a provider that does not support full analytics, historical metrics cannot be retroactively generated. Tracking must be active at the time of sending.
Using Filters to View the Correct Email Statistics
The Email Marketing dashboard includes filters that can hide results if configured incorrectly.
You can filter by:
Date range
Campaign type (Workflow, Bulk, Action)
Campaign source
Ensure filters are cleared or set correctly when reviewing statistics.
Common Questions and Answers
Why am I not seeing any email statistics at all?
Email statistics may be missing if the email was sent using a non-trackable method, tracking was disabled, filters are hiding results, or the provider does not support analytics.
Why don’t I see delivery or bounce data?
This is usually due to provider limitations. SMTP-based providers generally do not report delivery or bounce events.
How can I confirm my domain is configured correctly?
Verify SPF, DKIM, and DMARC records, confirm all tracking-related CNAME records exist, and send a test email to check whether metrics populate.
Why are opens and clicks not tracking?
This may happen if tracking CNAME records are missing, the provider does not support tracking, or recipients block tracking pixels or links.
Can I recover statistics from past emails?
No. Metrics cannot be generated retroactively. Ensure tracking is enabled before future sends.
Can I view stats separately for workflows and bulk emails?
Yes. Use the Source or Campaign Type filters in Email Reporting to isolate workflow emails from bulk campaigns.