Who This Is For / When to Use
This article is for users running email campaigns who want to:
Increase open rates by following up with non-openers.
Improve engagement using subject line changes and timing.
Analyze link clicks to optimize future email performance.
Resending Unopened Emails
Research shows many emails are missed in crowded inboxes.
The Resend to Unopened feature allows you to resend a campaign only to recipients who did not open the original email.
This helps ensure important messages reach more subscribers without resending to everyone.
Key Capabilities
Resend campaigns to non-openers in a few clicks.
Update the subject line to refresh the message.
Schedule the resend for optimal timing.
Reduce complaints by targeting only unopened recipients.
Use campaign statistics to evaluate engagement impact.
How to Use: Resend Emails to Unopened Recipients
Steps
Navigate to Email Marketing
Go to the Email Marketing section in your dashboard.Select Your Campaign
Click the Campaigns tab to view all sent campaigns.
Choose the Campaign to Resend
Select the campaign you want to resend.
Click the three dots next to the campaign name.Resend to Unopened
Select Resend email to Unopened.
Update Settings
Update the subject line if needed.
Choose the resend schedule time.
Confirm and Schedule
Review the details and confirm the resend.
Important Timing Rules
The resend option is available 12 hours to 10 days after the original send.
This window minimizes complaints and aligns with email best practices.
Batch schedules and RSS campaigns are not supported for resending.
Click Performance Metrics
Click Performance Metrics provide detailed insights into how subscribers interact with links in your emails.
When click tracking is enabled, you can see exactly which links were clicked and how subscribers engage with your content.
Benefits
Identify high-performing links.
Understand subscriber behavior.
Optimize link placement and content strategy.
Improve engagement in future campaigns.
How to Use: Click Performance Metrics
Navigate to the Email Marketing section.
Create a new campaign and Send or Schedule it.
Enable Click Tracking before sending.
After sending, click the three dots next to the campaign.
Select Statistics to view link performance.
Pro Tips
Craft Strong Subject Lines
Always change the subject line when resending. Keep it relevant to avoid spam complaints.Optimize Timing
If the first send was during low engagement hours, schedule the resend during peak activity times.Monitor Engagement
Review open and click metrics after resending to guide future campaign strategy.
Use Cases
Product Launches
Reach subscribers who missed the initial announcement.Promotional Offers
Increase conversions by following up with non-openers.Event Invitations
Improve attendance by resending invitations.Newsletter Engagement
Expand reach without oversending to active readers.
FAQ
What is the purpose of resending emails to unopened recipients?
Resending emails to non-openers helps ensure important messages are seen, especially when inboxes are crowded and messages are easily missed.
How can I resend an email to recipients who didn’t open it?
Go to Email Marketing, select the campaign, click the three dots, and choose Resend email to Unopened.
Can I modify the subject line when resending?
Yes. Updating the subject line is recommended to increase opens and reduce spam complaints.
Is there a time limit for resending emails to non-openers?
Yes. You can resend between 12 hours and 10 days after the original email was sent.
Can I resend batch-scheduled or RSS campaigns?
No. Resending to unopened recipients is not supported for batch schedules or RSS campaigns.
Is resending emails to non-openers compliant with email marketing laws?
Yes, as long as recipients originally opted in and unsubscribe requests are respected. Always follow local regulations and platform policies.
Can I schedule the resend for a specific time?
Yes. You can choose any time within the allowed resend window to maximize engagement.
How does click tracking help improve resend performance?
Click tracking shows which links subscribers engage with, helping you optimize content, layout, and follow-up strategies.