Who This Is For / When to Use
Use this feature if you want to:
Collect feedback directly inside an email
Increase response rates with one-click interactions
Track responses at the contact level
Analyze form and survey results inside campaign statistics
Optionally redirect users after submission
What Are Inline Forms & Surveys in Email Campaigns
Inline Forms and Surveys are interactive elements embedded directly into the Email Builder.
They allow contacts to submit feedback inside the email itself.
Supported use cases include:
NPS surveys (1–10 scoring)
Star ratings (5-star)
Like / Dislike questions
Click-based form interactions
All responses are automatically tracked and linked to the contact record.
Supported Form & Survey Types
Available inline feedback types include:
NPS (1–10 Score)
5-Star Rating
Like / Dislike
Click-based Forms
Each form type is selectable from the Form Element settings panel.
How to Add a Form or Survey to an Email Campaign
Step 1: Open the Email Builder
Navigate to Email Campaigns and create or edit an email.
The Email Builder canvas will load.
Step 2: Insert the Form Element
From the left sidebar:
Locate Forms
Drag and drop it into the email layout
Step 3: Select the Form or Survey Type
Once the Form Element is placed:
Open the Form Type panel
Choose the desired feedback type (NPS, Star Rating, Like/Dislike, or Form)
Customizing the Form Element
Design & Layout Options
You can customize:
Background color
Icon style (where applicable)
Padding and spacing
Alignment inside the email
These settings affect only the selected Form Element.
Set a Form Title (Required)
Each Form Element must have a unique title.
The title is used to:
Identify the form in campaign statistics
Group responses correctly
Display data in analytics and exports
Configure a Success Page URL (Optional)
By default, submissions are tracked immediately with no redirect.
You can optionally:
Enable Custom Success Page URL
Redirect users after submission
This does not affect tracking.
Viewing Form & Survey Results
Access Campaign Statistics
After the campaign is sent:
Open the campaign
Click Statistics
Navigate to the Submissions tab
Review Submission Breakdown
The Submissions tab shows:
Total responses per form
Breakdown by score or selection
Percentage distribution
Contact-level response data
Export option for reporting
Data Tracking & Analytics Behavior
Responses are tracked instantly on click
Each response is linked to the contact record
Data is available in campaign-level analytics
Multiple forms in one email are tracked separately
Exports include score-level and contact-level data
Common Issues and Fixes
Form responses are not visible
Confirm the campaign was sent
Open Statistics > Submissions
Ensure the Form Element has a title
Redirect is not working
Verify Custom Success Page URL is enabled
Confirm the URL starts with
https://Test the link manually in a browser
Data is grouped incorrectly
Ensure each Form Element has a unique title
Avoid duplicating titles across multiple forms
FAQ
Do I need a custom success URL for responses to be tracked?
No. All form and survey responses are tracked immediately when a contact clicks inside the email. A custom success URL is optional and only controls post-click redirection.
Where can I see survey results?
Results are available in Campaign Statistics > Submissions.
Each form shows a detailed breakdown by score and contact.
Can I change the form type after sending the campaign?
No. Once an email campaign is sent, the Form Element is locked.
Changes require a new campaign or template.
Can I see which contact submitted a low rating?
Yes. Each submission is linked to the individual contact record.
Can inline forms be used in SMS campaigns?
No. Inline Forms and Surveys are designed for Email Campaigns only.
For SMS, use links to hosted forms or keyword-based replies.