Who This Is For / When to Use
Use trigger links when you want an email click to:
Be logged on a contact’s activity timeline
Trigger a specific workflow action
Redirect the contact to a defined web address at the same time
What Is a Trigger Link
A trigger link is a special hyperlink used in emails.
When a contact clicks the link:
The click is recorded in the contact’s activity timeline
A predefined workflow action is triggered
The contact is redirected to the configured web address
Trigger links are reusable across emails, workflows, and templates.
Where Trigger Links Can Be Used
Trigger links are available in the following locations:
Contacts
Conversations
Workflows
Email Campaigns
Email Templates
Part 1: Using Trigger Links in Contacts and Conversations
Steps
Navigate to Contacts and open a specific contact.
Alternatively, navigate to Conversations and open a conversation.
Open the Email tab.
Click the Link icon in the email composer.
In the Embed Link window, select Trigger Link as the link type.
Choose a trigger link from the dropdown list.
The Web Address field auto-populates.
Enter the Link Text that will appear in the email.
Select the link behavior and click Save.
Notes
Trigger links added this way appear as clickable text in the email body.
Clicks are tracked automatically.
Part 2: Using Trigger Links in Workflows
Steps
Navigate to Automations > Workflows.
[Screenshot: 1765279942418-unnamed - 2025-12-09T193213.394.jpg]
Click Create Workflow or edit an existing workflow.
Add or edit a Send Email action.
Type your email content.
Highlight the text you want to hyperlink and click the Add Link icon.
Select the Tag icon and choose Trigger Links.
Select the desired trigger link.
The URL field auto-populates.
Save the link, the email action, and the workflow.
Part 3: Using Trigger Links in Email Campaigns and Templates
Steps
Navigate to Marketing > Emails > Campaigns or Templates.
Create or edit an email.
Click inside a text element.
Highlight the text you want to link and click the Link icon.
Select the Tag icon and choose Trigger Links.
Select the trigger link and save the email.
Creating a New Trigger Link
If no trigger links exist yet:
Navigate to Marketing > Trigger Links > Links.
Click Add Link.
Configure the destination URL and workflow action.
Save the trigger link.
Once created, the trigger link becomes available across Contacts, Workflows, Campaigns, and Templates.
Common Issues and Fixes
Trigger link does not appear in the dropdown
Ensure the trigger link has been created under Marketing > Trigger Links > Links.
Refresh the page and reopen the editor.
Link click is not triggering a workflow
Confirm the workflow is published.
Verify the workflow trigger is configured to listen for the selected trigger link.
Cannot hyperlink trigger link in Conversations
Hyperlinking trigger links is not supported in Conversations at this time.
Use direct trigger link insertion instead.
FAQ
What is a trigger link?
A trigger link is a hyperlink used in emails that records a click on the contact’s activity timeline and triggers a predefined workflow action.
Where can I use trigger links?
Trigger links can be used in Contacts, Conversations, Workflows, Email Campaigns, and Email Templates.
Do trigger links automatically redirect contacts?
Yes. When clicked, the contact is redirected to the web address defined in the trigger link settings.
What if I haven’t created any trigger links yet?
Navigate to Marketing > Trigger Links > Links to create one. Once saved, it will appear in all trigger link selectors.