Who This Is For / When to Use
Use this trigger when you want to automate actions based on link clicks, such as unsubscribes, promotional engagement, or intent-based follow-ups.
How the Trigger Link Clicked Trigger Works
A Trigger Link is a tracked hyperlink created in Marketing > Trigger Links.
When a contact clicks that link:
The click event is recorded
The selected workflow is triggered
The contact is added to the workflow
The workflow only runs when the clicked link matches the trigger filter you select.
Step 1: Start a New Workflow or Edit an Existing One
Go to Automation > Workflows.
Click + Create Workflow or open an existing workflow.
Step 2: Add the Trigger Link Clicked Trigger
In the workflow builder, click Add New Trigger.
Search for Trigger Link Clicked.
Select Trigger Link Clicked under the Events trigger category.
Step 3: Configure the Trigger
Workflow Trigger Name (Optional)
Edit the Workflow Trigger Name field to rename the trigger for internal clarity.
Renaming does not change trigger behavior.
Step 4: Add Trigger Link Filters
Click + Add filters to define which link click triggers the workflow.
Trigger Link Filter
Select the Trigger Link you want to track.
The workflow will run only when this specific link is clicked.
Example:
Trigger Link: Unsubscribe
Result: Workflow runs when the unsubscribe link is clicked
Step 5: Save the Trigger
Click Save Trigger.
Step 6: Add Workflow Actions
After saving the trigger, add actions such as:
Update contact (apply tags, set DND)
Send internal notifications
Send confirmation or follow-up emails
Step 7: Publish and Test the Workflow
Click Save in the top-right corner.
Toggle the workflow from Draft to Publish.
Use Test Workflow to confirm the trigger fires correctly.
Creating Trigger Links (Required for Filters)
If no links appear in the trigger filter, you must create them first.
Create a Trigger Link
Go to Marketing > Trigger Links > Links.
Click Add Link.
Enter a Name and Link URL.
Click Save.
Once saved, return to your workflow and select the link in the Trigger Link filter.
Example Use Case: Unsubscribe Automation
Goal: Automatically mark contacts as DND and notify your team when someone unsubscribes.
Trigger Setup:
Trigger: Trigger Link Clicked
Filter: Trigger Link = Unsubscribe
Actions:
Update Contact: Set DND = True
Send Internal Notification
Common Issues and Fixes
No Trigger Links Available
Confirm at least one trigger link exists in Marketing > Trigger Links.
Refresh the workflow trigger modal after creating the link.
Workflow Does Not Trigger
Verify the clicked link exactly matches the selected Trigger Link.
Confirm the workflow is Published, not in Draft.
FAQs
What is a Trigger Link?
A Trigger Link is a tracked hyperlink that can trigger workflows when clicked.
Can I rename the trigger inside the workflow?
Yes. Renaming only affects the label in the workflow builder.
What happens if I don’t add a filter?
The workflow will not trigger until a specific Trigger Link is selected.
Can I use Trigger Links in both email and SMS?
Yes. Trigger Links work in emails and SMS messages.
Should I test the workflow before publishing?
Yes. Always use Test Workflow to verify behavior before going live.