Use the Footer Element in the Email Builder

What the Footer Element Does

The Footer Element is a prebuilt email section designed to appear at the bottom of an email layout. The element can be customized to match the rest of the email by changing:

Text content
Background color
Text formatting
Links
Padding
Device visibility
Conditional sending rules

The Footer Element affects the email’s design and content. It does not control which contacts receive the email.

Benefits of Using the Footer Element

The Footer Element helps:

Keep required information organized in one section.
Maintain consistent branding across email templates.
Provide recipients with contact and compliance information.
Add website, support, privacy, or social media links.
Reuse a predictable footer structure across campaigns.

How to Add a Footer Element

1. Open the Email Templates Page

Go to Marketing.
Select Emails.
Open the Templates tab.

2. Open or Create an Email Template

Open an existing email template from the template list. To create a template, click + New and complete the template setup process.

3. Locate the Footer Element

Inside the Email Builder:

Open the Elements panel from the left sidebar.
Locate Footer in the Elements section.
Drag the Footer Element to the bottom of the email layout.

Place the Footer Element after the email’s primary content so it appears as the final section.

4. Open the Footer Settings

Click the Footer Element on the email canvas. The Edit Footer panel opens on the left side of the builder.

Customize the Footer Design

The Edit tab controls the Footer Element’s visual settings.

Change the Background Color

Use Background Color to choose a color that matches the email design. Confirm that the footer text remains readable against the selected background.

Adjust the Spacing

Enable Padding to control the space inside the Footer Element. The padding controls allow you to adjust the spacing above, below, and on each side of the footer content.

Edit the Footer Content

Select the footer content on the canvas to update its text and links.

Common footer content includes:

Business name
Business address
Support email address
Copyright notice
Privacy policy link
Unsubscribe link

Keep compliance links visible and easy to read.

Configure Footer Visibility

Select the Visibility tab in the Edit Footer panel to control when the Footer Element appears.

Device-Based Visibility

Choose one of the following options:

All Devices: Displays the footer on desktop and mobile devices.
Desktop only: Displays the footer only on desktop devices.
Mobile only: Displays the footer only on mobile devices.

Use All Devices for a standard email footer unless the template includes separate desktop and mobile footer designs.

Conditional Sending

Enable Conditional Sending to display the Footer Element only when a contact matches specific custom field conditions. Conditional Sending affects whether the entire Footer Element appears for a recipient.

For example, you can show a location-specific footer when a contact’s country or another custom field matches a selected value.

Preview and Save the Email

After configuring the footer:

Click Preview.
Review the email in desktop and mobile views.
Confirm that all footer text is readable.
Test each footer link.
Confirm that the correct contact and business information appears.
Click Save.

Use Send or Schedule only after the full email has been reviewed.

Common Issues and Fixes

The Footer Does Not Appear in the Email

Open the Footer Element’s Visibility tab. Confirm that:

The footer is set to All Devices, or the correct device type is selected.
Conditional Sending is disabled, or its conditions match the recipient.
The footer has not been deleted from the email canvas.

The Footer Appears on Desktop but Not Mobile

Check the device visibility setting. Select All Devices when the same footer should appear on both desktop and mobile.

Footer Text Is Difficult to Read

Adjust the background color or text color to create stronger contrast. Preview the email after making the change.

The Footer Has Too Much Empty Space

Open the Edit tab and reduce the padding values. Padding controls the internal space surrounding the Footer Element’s content.

Footer Links Do Not Work

Select each linked text or icon and confirm that the destination is complete and correct. Use the email preview or a test send to verify the links before sending the campaign.

Recipient Information Is Incorrect

Review any custom values used in the footer. Values such as business name or email address may be populated from account information. Confirm that the account settings contain the correct details.

FAQ

What should I include in an email footer?

An email footer commonly includes the business name, address, contact information, copyright notice, unsubscribe link, privacy policy link, and social media links.

How do I make the footer match the email design?

Use the Footer Element’s background color, text formatting, links, and padding settings to match the rest of the email.

How do I remove a Footer Element?

Select the Footer Element on the email canvas and use the available delete control to remove it.

How do I replace an existing footer?

Delete the current Footer Element, then drag a new Footer Element from the Elements panel to the bottom of the email.

Can I show a footer only on mobile devices?

Yes. Open the Visibility tab and select Mobile only.

Can I show different footer content to different contacts?

Yes. Enable Conditional Sending and configure the custom field condition that determines when the Footer Element appears.

Does Conditional Sending change who receives the email?

No. Conditional Sending controls whether the Footer Element appears inside the email. It does not determine the email’s recipient list.

Should the footer appear on all devices?

In most cases, yes. Select All Devices so contact and compliance information remains available on desktop and mobile.