What Resubscribe Does
Resubscribe appears as a link on the unsubscribe success page. When the contact clicks the link, Kyrios updates the contact’s email eligibility so they can receive marketing emails again.
Where the Resubscribe Link Appears
The Resubscribe link appears on the unsubscribe success page after a contact completes an unsubscribe action. Depending on the unsubscribe flow, the page may also ask the contact why they unsubscribed before showing the resubscribe option.
Key Benefits
Resubscribe helps teams recover valid email consent without manual work.
Benefits include:
Frictionless consent recovery
Contacts can opt back in from the unsubscribe success page.Cleaner contact status
Kyrios updates the contact’s email eligibility automatically.Better campaign continuity
Resubscribed contacts can be included in future email outreach.Compliance-friendly action
The contact takes the opt-in action directly.Reduced support work
Teams do not need to manually re-enable email for contacts who unsubscribed by mistake.
DND and Consent Updates
When a contact resubscribes, Kyrios updates the contact’s email eligibility.
To verify the change, open the contact record and review the DND status and activity history. The activity timeline can show when DND was enabled or disabled by the customer.
Reporting Notes
Some campaign reports may continue to show the contact as unsubscribed for a period of time. For the most accurate current status, check the contact record directly. Use current contact eligibility when deciding whether the contact can receive future emails.
Optional Automation Ideas
You can add workflows after a contact resubscribes.
Useful workflow ideas include:
Send a short “welcome back” email.
Add a tag such as Resubscribed.
Notify the assigned user.
Start a gentle re-engagement sequence.
Add an internal note for consent tracking.
How to Test Resubscribe
Create or choose a test contact.
Confirm the contact can receive emails.
Send a test email with the unsubscribe link.
Open the email and click Unsubscribe.
Complete the unsubscribe flow.
On the success page, click the resubscribe link.
Open the contact record.
Confirm email eligibility was restored.
Review the activity timeline for the latest consent-related event.
Common Issues and Fixes
The resubscribe link does not appear
Review the unsubscribe flow and confirm the success page includes the resubscribe option.
The contact still appears unsubscribed in a report
Reports may take time to reconcile. Check the contact record for the current email eligibility status.
The contact wants SMS restored too
Resubscribe restores email eligibility. SMS and other channel preferences must be managed separately through DND settings.
FAQ
What happens if a contact resubscribes and later unsubscribes again?
The most recent contact action controls email eligibility.
Can I trigger a workflow when someone resubscribes?
Yes. Use a contact status or DND-related trigger to start a confirmation, tagging, or notification workflow.
Does resubscribe affect SMS or other channels?
No. Resubscribe is for email eligibility. Other channels are managed separately.
Can I bulk-resubscribe contacts?
No. Resubscribe is intended to be a contact-initiated action from the unsubscribe success page.
Does resubscribing overwrite earlier consent records?
No. Resubscribing adds a new positive consent action while previous activity remains available in the contact history.