Who This Is For / When to Use
This article is for Kyrios users who send bulk emails, workflow emails, or campaign emails and need to manage unsubscribe compliance, customization, or placement.
What Is an Email Unsubscribe Link?
An unsubscribe link allows contacts to opt out of future marketing emails from your business.
It is legally required under email compliance laws such as CAN-SPAM (U.S.) and GDPR (EU).
Kyrios enforces unsubscribe functionality to protect sender reputation and ensure compliance.
Default Unsubscribe Link Behavior
By default, Kyrios automatically adds an unsubscribe link to the bottom of eligible emails with the text:
“If you no longer wish to receive these emails, you may click here to unsubscribe.”
This default behavior is:
Enabled by default
Automatically enforced
Applied to all supported email types
Where Unsubscribe Links Are Enforced
Kyrios enforces unsubscribe links on:
Bulk email sends
Workflow emails
Email Builder bulk sending
Not enforced on:
1-to-1 (manual) email conversations
How to Enable or Disable the Default Unsubscribe Link
Go to Settings → Business Profile
Scroll to the General section
Locate “Make Email compliant by adding an Unsubscribe link in your email”
Check or uncheck the box to enable or disable the default footer link
Click Update Information
How to Customize the Default Unsubscribe Text
In Settings → Business Profile → General
Click Customize next to the unsubscribe setting
Edit the text inside the modal
Do not remove the unsubscribe tag
Click Save
Important:
The unsubscribe tag must remain present for the link to function correctly.
Manually Adding an Unsubscribe Link (Advanced Control)
If you disable the default unsubscribe footer, you must manually include the unsubscribe tag in every email.
Required Tag
{{unsubscribe}}You can place this tag anywhere in:
Email templates
Campaign emails
Workflow email steps
Failure to include this tag will break compliance.
Using Default vs Manual Unsubscribe (Best Practice)
Do NOT Use Both
If you enable the default unsubscribe footer and manually insert {{unsubscribe}}, the email will contain two unsubscribe links.
This can cause:
Visual clutter
Recipient confusion
Lower engagement rates
Recommended Setup
Choose one method only:
Default Footer Link → Simple and automatic
Manual Tag Placement → Full design control
What Contacts See When They Unsubscribe
After clicking the unsubscribe link, contacts see a confirmation page with optional feedback reasons and a message confirming removal from the email list.
[Screenshot: unnamed (2).png]
Resubscribing After Unsubscribing
Kyrios automatically includes a resubscribe link on the unsubscribe success page.
No setup required
One-click resubscribe
Immediately removes the contact from the email Do-Not-Disturb list
This prevents accidental permanent opt-outs.
Legal Compliance Overview
United States – CAN-SPAM Act
Requires all commercial emails to include a clear unsubscribe method.
Enforced by the FTC.
European Union – GDPR
Unsubscribing invokes the Right to Erasure (Article 17).
Fines can reach €20 million or 4% of global revenue.
Kyrios enforces unsubscribe functionality to help prevent violations.
Common Issues and Fixes
Emails Sending Without an Unsubscribe Link
Cause: Default link disabled and manual tag missing
Fix: Add {{unsubscribe}} to the email body
Two Unsubscribe Links Showing
Cause: Default footer enabled + manual tag used
Fix: Disable one method
Unsubscribe Text Not Clickable
Cause: Unsubscribe tag removed from customization
Fix: Restore the tag and save again
Pro Tips
Always preview emails before sending
Test unsubscribe links regularly
Monitor unsubscribe trends for campaign quality insights
Include “Reply STOP” language in SMS campaigns for channel compliance