Who This Is For / When to Use
Use RSS Email Campaigns if you want to:
Send blog or content updates automatically by email
Avoid sending individual emails for every new post
Deliver daily, weekly, or monthly content summaries
Keep subscribers informed without manual effort
What Is an RSS Feed?
RSS stands for Really Simple Syndication.
An RSS feed is an XML file that automatically updates when new content is published on a website.
Key characteristics of RSS feeds:
XML stands for Extensible Markup Language
XML files store and share structured data between systems
RSS feeds maintain a list of new updates or notifications
Subscribers automatically receive new content from the feed
In email marketing, RSS feeds allow campaigns to pull in newly published content without manual updates.
How RSS Works in Email Marketing
When you create an RSS Email Campaign in Kyrios, you can:
Select an email template
Design the email layout and content
Add RSS-specific blocks to display feed items
Schedule delivery based on RSS frequency
Available RSS scheduling options include:
Daily
Weekly
Monthly
Custom schedules (based on configuration)
Requirements Before Sending an RSS Email
Before sending an RSS Email Campaign, make sure:
An email template has been created
The sending domain is verified
The RSS feed URL is publicly accessible
If these requirements are not met, the campaign will not send successfully.
RSS Element Documentation
RSS content blocks are added through the Email Builder.
For detailed information on RSS blocks and elements, refer to:
RSS Blocks in the Email Builder (separate article)
Creating an RSS Email Campaign
Step 1: Navigate to Campaign Creation
Go to Marketing (left navigation)
Click Emails (top navigation)
Select Campaigns from the dropdown
Click + New to create a campaign
Step 2: Select an Email Template
Choose an existing email template
If needed, create one at:
Marketing > Emails > Campaigns
A preview option is available to review the template before proceeding.
Step 3: Design the Email Content
After selecting the template, you will be taken to the Email Builder.
The Email Builder allows you to:
Design content in any order
Add RSS blocks and other elements
Review the full email before sending
When finished, click Send or Schedule to continue.
Pre-Sending Checklist for RSS Campaigns
Before sending or scheduling the RSS Email Campaign, complete the following:
Enter the RSS Feed URL
Choose campaign frequency:
Daily
Weekly
Monthly
Select the send time
Set the maximum number of feed items per campaign
Limits the amount of content included
Helps keep emails concise and relevant
Uncheck days of the week when the campaign should not send
Add the Sender Email
Add the Sender Name (optional)
Enter the Email Subject
Add Preview Text (optional)
Select recipients in the Recipient (To) field:
Individual emails
Smart lists
Each item must be reviewed to avoid delivery or scheduling errors.
Scheduling, Logs, and Campaign Management
Important Scheduling Notes
Always confirm execution date, time, and timezone before scheduling
RSS Email Campaign activity is logged automatically
Audit Logs
Campaign details are stored in audit logs for tracking.
To view logs:
Go to Settings
Open Audit Logs
Under Module, scroll down
Filter by Email Campaign
Editing, Rescheduling, and Pausing RSS Campaigns
Available campaign actions include:
Delete the campaign
Reschedule the campaign
Pause, edit, and resume the campaign
Rescheduling Rules
Campaigns can be rescheduled up to one hour before sending
Example:
Scheduled for 11:00 AM EST
Can be rescheduled until 10:00 AM EST
After the cutoff, rescheduling is locked
FAQ
Are there multiple entries of the RSS Campaign in the list?
Yes.
Each execution of an RSS Email Campaign creates a separate entry, each with its own statistics and performance data.
Can I edit the copy of an ongoing RSS Campaign without affecting statistics?
Yes.
You can edit the copy of an ongoing RSS Campaign by clicking Update Email Content.
After making changes:
Click Save Edits before the execution date
The system attempts to update the content before the execution queue starts
Content updates are not guaranteed once the queue has begun, but the system will attempt to apply changes
How can I reschedule an RSS Email Campaign?
RSS Email Campaigns can be rescheduled for:
Simple Schedule
Batch Schedule
RSS Schedule
Rescheduling rules:
Must be done at least one hour (60 minutes) before execution
Navigate to Marketing > Email
Open the Email Campaign tab
Use the action menu to select Reschedule
Update the schedule details or delivery model
Save the campaign as Rescheduled
What does the feed count limit feature do?
The feed count limit sets the maximum number of feed items processed per campaign.
This ensures:
Emails stay concise
Only the most relevant content is included
RSS processing remains efficient
How can I track execution and performance of RSS Campaigns?
Use the Audit Logs:
Navigate to Settings > Audit Logs
Filter by Email Campaign
View execution status and error details
This provides full visibility into campaign behavior and issues.
How often can RSS Email Campaigns be sent?
RSS Email Campaigns can be scheduled:
Daily
Weekly
Monthly
Or based on your selected frequency settings
If I update an old blog post, will it trigger a new RSS Email?
Usually, no.
RSS feeds typically trigger based on the publication date (pubDate) in the XML file.
Editing an old post does not trigger a new RSS item
A new email is sent only if the feed updates the publication date to a new timestamp