Who This Is For / When to Use
Users who want to automate email campaigns from blogs, news feeds, or content updates.
Use when you need emails to update automatically without manual content edits.
What Are RSS Blocks
RSS Blocks pull structured content from an RSS feed and insert it dynamically into an email at send time.
There are two RSS blocks:
RSS Header – Displays feed-level information (title, description, date).
RSS Items – Displays individual feed items (posts, articles).
Adding RSS Blocks to an Email
Open the Email Builder.
Click the ➕ Add Element icon.
Select RSS Header or RSS Items.
RSS Header Block
What It Does
The RSS Header block pulls data from the RSS <channel> element and displays feed-level details.
Supported RSS Channel Tags
RSS Tag | Custom Value |
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RSS Header: Basic vs Custom
Basic Mode
Inserts non-editable content automatically.
Uses predefined formatting.
<h1 class="h1">{{rss_feed.title}}</h1> {{rss_feed.description}}<br /><br />
Custom Mode
Content becomes editable.
Allows custom formatting and additional text.
Updates from {{rss_feed.url}} <h1>{{rss_feed.title}}</h1> <strong>{{rss_feed.description}}</strong><br /><br /> <strong>In the {{rss_feed.date}} edition:</strong><br />Using RSS Variables in the Subject Line
RSS feed variables can also be used in the email subject.
Example:
Update from {{rss_feed.title}} for {{rss_feed.date}}RSS Items Block
What It Does
The RSS Items block loops through each item in the RSS feed and renders post-level content.
Supported RSS Item Variables
RSS Tag | Custom Value | Description |
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| Item title |
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| HTML summary |
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| Item URL |
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| Full HTML content |
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| Publish date |
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| Author |
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| Image URL |
RSS Items Loop Syntax
RSS Items must be wrapped in opening and closing loop tags.
{{#rss_items rss_items}} {{rss_item.title}} {{/rss_items}}
RSS Items: Basic vs Custom
Basic Mode
Non-editable.
Preformatted layout.
{{#rss_items rss_items}} <h2><a href="{{rss_item.url}}">{{rss_item.title}}</a></h2> {{rss_item.content}} <a href="{{rss_item.url}}">Read on »</a> {{/rss_items}}
Custom Mode
Editable layout.
Full control over formatting.
{{#rss_items rss_items}} <h2><a href="{{rss_item.url}}">{{rss_item.title}}</a></h2> <em>By {{rss_item.author}} on {{rss_item.date}}</em><br /> {{rss_item.content_full}}<br /> <a href="{{rss_item.url}}">Read in browser »</a> {{/rss_items}}Handling HTML-Based RSS Content
Default Behavior
RSS variables are HTML-escaped by default.
Example:
&renders as&HTML tags render as plain text
Rendering Raw HTML
Use triple braces to render HTML.
{{{rss_item.content}}}
Scheduling an RSS Email Campaign
Go to Send or Schedule.
Select RSS Schedule.
Enter a Campaign Name.
Paste the RSS Feed URL.
Choose frequency and time.
Scheduling Options
Frequency
Daily
Weekly
Monthly (includes Last day of the month)
Execution Rules
Execution days must be selected.
Campaigns automatically reschedule after each send.
Sending and Testing RSS Emails
Sending Test Emails
Click Send Test Email.
Provide an RSS Feed URL in the test modal.
Without a feed URL, RSS variables will render empty.
Viewing and Managing RSS Campaigns
Scheduled Campaigns
RSS campaigns appear in the Scheduled tab.
Type is shown as RSS.
Available Actions
Edit – Cancels current schedule and opens a new one.
Pause / Resume – Temporarily stop or restart execution.
Delete – Permanently removes the campaign.
Editing an Existing RSS Campaign
When editing an RSS campaign, confirmation is required.
FAQ
How can I use RSS Blocks in the Email Builder?
RSS Blocks let you automatically populate emails with live content from an RSS feed using RSS Header and RSS Items blocks.
What’s the difference between Basic and Custom modes?
Basic mode inserts non-editable predefined content. Custom mode allows full editing and layout control.
Why do RSS variables show empty text in normal emails?
RSS variables only render when using RSS Schedule. Send Now, Schedule, and Drip do not support RSS content.
What time zone does RSS scheduling use?
RSS campaigns run based on your account’s configured time zone.
Where can I manage scheduled RSS campaigns?
All RSS campaigns appear in the Scheduled tab and are labeled with type RSS.