How to Use RSS Feeds in the Email Builder | Kyrios Systems Help Center

Who This Is For / When to Use

This is for users who want to send automated RSS email campaigns such as blog updates, newsletters, or content digests without manually editing each email.

Use this when:

You publish content regularly (blogs, news, updates).
You want emails to send automatically on a schedule.
You want dynamic email content pulled directly from an RSS feed.

What Are RSS Elements in the Email Builder

RSS Elements are dynamic content blocks that pull data from an RSS feed and insert it into your email at send time.

There are two RSS elements:

RSS Header – pulls data from RSS <channel> tags.
RSS Items – loops through and displays individual RSS <item> entries.

RSS Header Element

What the RSS Header Does

The RSS Header dynamically populates RSS channel-level information from your feed.

Supported RSS channel tags and values:

RSS Tag	Custom Value
`<title>`	`{{rss_feed.title}}`
`<description>`	`{{rss_feed.description}}`
`<link>`	`{{rss_feed.url}}`
`<lastBuildDate>`	`{{rss_feed.date}}`

Basic vs Custom Editing Options

When editing the RSS Header, choose one of the following modes:

Basic Mode

Inserts non-editable default content.
Content added automatically:

<h1 class="h1">{{rss_feed.title}}</h1> {{rss_feed.description}}<br /><br />

Use Basic mode when you want a quick setup with no formatting changes.

Custom Mode

Inserts editable content in the text editor.
Default content added:

Updates from {{rss_feed.url}}  <h1>{{rss_feed.title}}</h1>  <strong>{{rss_feed.description}}</strong><br /><br /> <strong>In the {{rss_feed.date}} edition:</strong><br />

Use Custom mode when you want full control over layout, styling, or wording.

Using RSS Header Variables in the Subject Line

You can insert the following RSS channel variables directly into the email subject line:

{{rss_feed.title}}
{{rss_feed.description}}
{{rss_feed.url}}
{{rss_feed.date}}

Example subject line:

Update from {{rss_feed.title}} for {{rss_feed.date}} edition

RSS Items Element

What the RSS Items Block Does

The RSS Items element dynamically inserts individual RSS feed entries and supports looping through multiple items.

Supported RSS item values:

RSS Tag	Custom Value	Description
`<title>`	`{{rss_item.title}}`	Item title
`<description>`	`{{rss_item.content}}`	HTML summary or description
`<link>`	`{{rss_item.url}}`	Item link
`<content:encoded>`	`{{rss_item.content_full}}`	Full HTML content
`<pubDate>`	`{{rss_item.date}}`	Publication date
`<dc:creator>`	`{{rss_item.author}}`	Author name
`<media:content>`	`{{rss_item.imageUrl}}`	Image URL

Displaying RSS Item Images

To display images from RSS feeds that support media content, use:

{{rss_img}}

This renders the image using the RSS <media:content> tag.

RSS Item Loop Tags

Use these tags to open and close the RSS item loop:

Open loop:

{{#rss_items rss_items}}

Close loop:

{{/rss_items}}

These tags do not render content by themselves. They define where individual RSS items are repeated.

Creating an RSS Email Campaign

Part 1: Create the Email

Go to Marketing → Email → Email Campaigns
Click Create Campaign
Select an email template
Add RSS Header and RSS Items blocks to your email
Design and format the email as needed

Part 2: Configure RSS Sending

Open Sending Options
Enable RSS
Paste your RSS Feed URL
Choose frequency:
- Daily
- Weekly
- Monthly
Select the send time
Uncheck days you do not want the email sent
Configure:
- To (recipients)
- From email address
- Sender name
- Subject line
- Preview text