Who This Is For / When to Use
This article is for users who want to send more targeted email campaigns based on contact engagement.
Use this when:
You want to email only engaged or disengaged contacts.
You want faster segmentation without manual filters.
You are sending campaigns from Email Marketing.
What Problem Pre-Built Segments Solve
Previously, contacts could not be automatically segmented based on email engagement.
This made it difficult to:
Target highly engaged contacts.
Re-engage inactive subscribers.
Exclude disengaged contacts from campaigns.
Pre-Built Segments solve this by making engagement-based targeting available at send time.
What Are Pre-Built Segments
Pre-Built Segments are ready-made contact groups based on recent email interaction.
Available segments include:
Contacts engaged in the last 7 days
Contacts engaged in the last 30 days
Contacts engaged in the last 60 days
Subscribers engaged in the last 5 campaigns
Subscribers disengaged in the last 5 campaigns
Engaged means the contact opened or clicked an email sent via:
Email Marketing Campaigns
Workflow emails
Bulk email actions
Where to Find Pre-Built Segments
Pre-Built Segments are available only on the Send or Schedule screen of an Email Campaign.
They are not created or edited separately.
How to Use Pre-Built Segments
Navigate to Marketing → Email Marketing → Campaigns.
Create a new Email Campaign or open an existing one.
Click Send or Schedule.
In the Recipient (To) section, select Pre-Built Segments.
Open the segment dropdown.
Choose the desired segment.
Click Send or Schedule.
How Segmentation Timing Works
Pre-Built Segments are evaluated:
At the time of scheduling, not at send execution.
This means:
The contact list is locked when the campaign is scheduled.
Engagement changes after scheduling are not reflected.
Dynamic, execution-time updates are planned for a future release.
Why Pre-Built Segments Matter
Targeted messaging: Send relevant content to active contacts.
Re-engagement: Identify and message disengaged subscribers.
Efficiency: Avoid sending emails to low-value audiences.
Speed: No filters or setup required.
Common Issues and Fixes
I don’t see Pre-Built Segments
Ensure you are on the Send or Schedule screen of an Email Campaign.
Contacts changed after scheduling but weren’t updated
This is expected. Segments are evaluated only at scheduling time.
I need a custom segment
Use Smart Lists or contact filters instead. Pre-Built Segments cannot be edited.
FAQ
What qualifies a contact as “engaged”?
A contact is considered engaged if they opened or clicked an email from Email Marketing, workflows, or bulk sends.
Can I edit or customize Pre-Built Segments?
No. Pre-Built Segments are fixed and cannot be modified.
Do Pre-Built Segments update automatically after scheduling?
No. Segments are calculated when the campaign is scheduled.
Can I combine Pre-Built Segments with other recipient types?
No. You can select only one recipient method per campaign.
Are Pre-Built Segments available for workflows?
No. They are available only for Email Marketing Campaigns.