Who This Is For / When to Use
This article is for users who want to:
Automate follow-up actions for Facebook Lead Form submissions.
Route Facebook leads into workflows instantly.
Control which Facebook forms trigger automation.
Use this trigger when Facebook Lead Forms are part of your lead generation process.
Prerequisites
Before using this trigger, confirm the following:
Your Facebook account is connected under Settings > Integrations.
Your account has permission to access Facebook Lead Forms.
Facebook Form Fields Mapping is configured and shows a ✔️ status under Settings > Integrations > Facebook Form Fields Mapping.
If form fields are not mapped correctly, leads will not enter the workflow.
Step 1: Create or Open a Workflow
Navigate to Automations in the left sidebar.
Click Workflows.
Select + Create Workflow or open an existing workflow.
Step 2: Add the Facebook Lead Form Submitted Trigger
In the workflow builder, click Add New Trigger.
Search for Facebook or select Facebook Lead Form Submitted from the Events section.
Step 3: Configure Trigger Settings
Choose a Workflow Trigger: Facebook Lead Form Submitted
Workflow Trigger Name: (Optional)
Used only for identification inside the workflow builder.
Does not affect trigger behavior.
Step 4: Apply Trigger Filters
Filters control which Facebook Lead Form submissions activate the workflow.
Available Filters
In Form
Select a specific Facebook Lead Form. Only submissions from this form will trigger the workflow.Custom Fields
Restrict workflow entry to contacts who meet specific custom field conditions.
If no filters are applied, the workflow triggers for all Facebook Lead Form submissions.
Step 5: Save the Trigger
Review the trigger configuration.
Click Save Trigger.
Step 6: Add Workflow Actions
After saving the trigger, add one or more workflow actions.
Common actions include:
Send Email (welcome or follow-up)
Send SMS
Apply Tags
Update Contact Fields
Add to Campaign
Any available workflow action can be used with this trigger.
Step 7: Save, Test, and Publish the Workflow
Click Save in the top-right corner.
Use Test Workflow to validate behavior.
Toggle Publish to activate the workflow.
Example Use Case
Scenario: Automatically send a welcome email after a Facebook product lead form is submitted.
Trigger
Workflow Trigger: Facebook Lead Form Submitted
Workflow Trigger Name: New Product Lead Form Submission
Filters (Optional)
In Form: Product Launch Lead Form
Actions
Send Email: Welcome email with product details
Apply Tag: Facebook Lead
Common Issues and Fixes
Leads are not entering the workflow
Confirm Facebook Form Fields Mapping is complete and active.
Verify the Facebook integration is connected.
Check that the correct form is selected in the In Form filter.
Workflow triggers for the wrong form
Add or update the In Form filter.
FAQ
What does the Facebook Lead Form Submitted trigger do?
It enrolls a contact into a workflow immediately after they submit a Facebook Lead Form.
Does this trigger require filters?
No. Filters are optional. Without filters, all Facebook Lead Form submissions trigger the workflow.
Can I limit the trigger to one Facebook form?
Yes. Use the In Form filter to select a specific Facebook Lead Form.
Can I filter Facebook leads using custom fields?
Yes. You can apply Custom Field filters to limit which contacts enter the workflow.
What happens if Facebook form fields are not mapped?
Leads will not enter the workflow until fields are mapped correctly in Facebook Form Fields Mapping.
Can I edit the workflow after publishing?
Yes. You can edit, save, and republish the workflow at any time.