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Register an A2P Brand (SMS)

Register your business as an A2P brand to unlock approved SMS messaging through U.S. carriers.

Updated over 3 months ago

Who This Is For / When to Use

Use this article after your Business Profile is completed and approved.


Step 1: Open Brand Registration

In the Trust Center A2P flow, proceed to Brand Details.


Step 2: Select Brand Type

Choose one of the available brand types:

  • Low Volume Standard – recommended for most businesses

  • High Volume Standard – higher daily sending limits

Review and acknowledge applicable registration fees.


What Happens After Brand Submission

  • Brand details are submitted to carrier registries.

  • Approval is required before campaign registration can complete.


Common Issues and Fixes

Brand Rejected

  • Business Profile information does not match tax records.

  • EIN is invalid or incorrectly entered.

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