Who This Is For / When to Use
Use this feature when your team manages a connected Threads account and needs to respond to comments from the same workspace used for other social channels.
Threads Comment Management is useful for teams that want faster responses, centralized engagement, and consistent social media management.
What Changed
Social Planner now supports comment management for Threads.
You can:
View Threads comments
Reply to Threads comments
Manage Threads engagement from the unified Comments inbox
Receive near real-time comment updates
Threads is available alongside other supported channels, including Facebook, Instagram, LinkedIn, TikTok, Communities, and Bluesky.
Supported Threads Replies
You can reply to Threads comments using supported Threads capabilities, including:
Text
Images
Emojis
Location attachments
Available reply options depend on the capabilities supported by Threads.
How Threads Comments Are Synchronized
Threads comments are synchronized through webhook-based updates.
This keeps the Comments inbox updated with new activity in near real time.
Reconnect an Existing Threads Account
Existing Threads users must reconnect their account one time before using Comment Management. Reconnecting grants the additional permissions required to view and reply to Threads comments in Social Planner.
View and Reply to Threads Comments
Go to Marketing > Social Planner.
Open the Comments tab.
Select Threads from the channel list.
Select the connected Threads account you want to manage.
Open the relevant post and review its comments.
Enter your reply in the comment field.
Add supported media, emojis, or a location attachment when needed.
Send the reply.
Replies are published to the selected Threads conversation from Social Planner.
Filter Threads Comments
Use the controls in the Comments tab to narrow the conversations displayed.
Available filters may include:
Comment status
Connected social account
Start date
End date
Keyword search
Filtering helps teams locate specific conversations and prioritize recent engagement.
Open the Original Threads Post
Select View Post on a comment thread to open the original post on Threads.
Use this option when you need to review the post directly on the native platform.
Common Issues and Fixes
Threads does not appear in Comment Management
Confirm that a Threads account is connected to Social Planner. Existing Threads users must reconnect the account once to grant the permissions required for Comment Management.
New comments are not visible immediately
Comments synchronize in near real time, but a brief delay may occur. Refresh the Comments tab if recent activity has not appeared.
A reply attachment is unavailable
Reply options depend on the capabilities currently supported by Threads. Use one of the supported reply types: text, images, emojis, or location attachments.
A Threads reply cannot be published
Confirm that the Threads account is still connected and authorized. Reconnect the account if its permissions have expired or were not updated for Comment Management.
FAQ
Can I manage Threads comments without opening Threads?
Yes. You can view and reply to Threads comments directly from the Social Planner Comments tab.
Do existing Threads accounts need to be reconnected?
Yes. Existing Threads users must reconnect their account once to grant the additional permissions required for Comment Management.
How quickly do new Threads comments appear?
Comments synchronize through webhook-based updates and normally appear in near real time.
What can I include in a Threads reply?
You can use text, images, emojis, and location attachments when those capabilities are supported by Threads.
Which channels are available in the unified Comments inbox?
The unified Comments inbox supports Threads alongside Facebook, Instagram, LinkedIn, TikTok, Communities, and Bluesky.