What Is a Follow-Up Comment
A Follow-Up Comment is an automated comment that is posted shortly after your main social post is published.
Key behavior:
It posts automatically
It appears as the first comment
It helps drive likes, replies, and conversation
It is tied to a single social post
Supported Social Platforms
Follow-Up Comments are supported on:
Facebook Page
Facebook Group (must be posted by a Facebook Page account)
LinkedIn Profile
LinkedIn Page
Instagram Business account
Personal Facebook profiles are not supported for this feature.
Step 1: Open Social Planner and Start a New Post
Go to Marketing
Select Social Planner
Stay on the Planner tab
Click + New Post
Select Create New Post
Step 2: Enable the Follow-Up Comment
Create your post content as normal
Click Follow up comment
Enter the comment you want posted automatically
This comment will be published shortly after the main post goes live.
Step 3: Publish or Schedule the Post
Click Post to publish immediately
orClick Save for later to schedule or edit later
The Follow-Up Comment is saved with the post.
Example Use Case: Product Launch Engagement
Scenario:
You are launching a new product and want more interaction on announcement posts.
How it works:
Create a product announcement post
Add a Follow-Up Comment like:
“What feature are you most excited about?”Publish the post
The comment is posted automatically and encourages replies
Best Practices for Follow-Up Comments
Ask a Question
Questions invite replies and conversation.
Use Clear CTAs
Examples:
“Share your thoughts below”
“Tag someone who needs this.”
“Comment YES if you agree.”
Keep It Conversational
Avoid sales-heavy language. Write like a human, not an ad.
Use Emojis Sparingly
Emojis can increase visibility and engagement when used intentionally.
Important Limitations
Follow-Up Comments cannot be edited after posting
Each post can only have the configured Follow-Up Comment(s)
Facebook Groups require posting as a Page, not a personal profile
FAQ
What is a Follow-Up Comment?
A Follow-Up Comment is an automated comment that posts shortly after your main social post to increase engagement.
Which platforms support Follow-Up Comments?
Facebook Pages, Facebook Groups (posted by a Page), LinkedIn Profiles, LinkedIn Pages, and Instagram Business accounts.
How do I enable a Follow-Up Comment?
Create a new post in Social Planner and click the Follow-up comment option before publishing.
When is the Follow-Up Comment posted?
It is posted automatically shortly after the original post is published.
Can I use Follow-Up Comments for campaigns?
Yes. They are ideal for launches, announcements, promotions, and engagement campaigns.
Can I schedule multiple Follow-Up Comments?
Yes. You can add more than one Follow-Up Comment to a post if needed.
Can I edit a Follow-Up Comment after it posts?
No. Once posted, it cannot be edited. You may delete it and add a new comment manually if needed.
Can I use a personal Facebook profile for Groups?
No. Facebook Groups must be posted to as a Page account to use Follow-Up Comments.