Skip to main content

Workflow Action: Respond On Comment (Facebook & Instagram)

Automatically reply to Facebook and Instagram post comments using workflows to increase engagement and start conversations at scale.

Updated over 3 months ago

Who This Is For

This feature is for teams that:

  • Receive regular comments on Facebook Pages or Instagram Business posts

  • Want to automatically reply to comments without manual monitoring

  • Use Workflows to engage leads from social channels

  • Need to add buttons, links, or calls directly in comment replies

This feature is not supported for:

  • Facebook Groups

  • Personal Facebook or Instagram accounts

Prerequisites

  • A connected Facebook Page and/or Instagram Business Account

  • Access to Automation > Workflows

  • Use of one of the following triggers:

    • Facebook – Comment(s) on a Post

    • Instagram – Comment(s) on a Post

How to Set Up Respond On Comment

Step 1: Create or Open a Workflow

  1. Go to Automation > Workflows.

  2. Click Create Workflow, or open an existing workflow.

Step 2: Add a Comment Trigger

  1. Click Add New Trigger.

  2. Choose one of the following triggers:

    • Facebook – Comment(s) on a Post

    • Instagram – Comment(s) on a Post

Step 3: Configure Page and Post Filters

  1. Select the Page where the post exists.

  2. Choose a Post Type:

    • Published Post – Select from your page’s live posts

    • Custom Post – Paste the post URL or Post ID

  3. (Optional) Add comment filters such as:

    • Contains Phrase

    • Exact Match

Step 4: (Optional) Track First-Level Comments Only

Enable Track First Level Comments Only if you want the workflow to trigger only on top-level comments.

  • If disabled, replies to nested comments are also included.

  • This setting does not work for Facebook Groups.

Step 5: Add the Respond On Comment Action

  1. Click Add Action.

  2. Select Respond On Comment.

  3. Add one or more comment replies.

    • When multiple replies are added, one is chosen at random.

Step 6: (Optional) Like the Comment

  • Enable Like Comments to automatically like the user’s comment.

  • Available for Facebook posts only.

Step 7: Add Buttons to the Reply (Optional)

You can add up to 3 buttons to each reply.

Button types:

  • Open Website – Redirects to a URL

  • Call Number – Initiates a phone call (final action)

  • Perform Actions – Continues the workflow

Button setup order:

  1. Button Name

  2. Button Type

  3. URL or Phone Number (if applicable)

Step 8: Save and Publish

  1. Click Save Action.

  2. Publish the workflow.

Example Outcome

When a user comments on a qualifying post, Kyrios automatically replies publicly with your configured message and buttons.

Common Issues and Fixes

Workflow does not trigger

  • Confirm the correct Facebook or Instagram page is selected

  • Ensure the post type (Published vs Custom) matches the post

  • Verify comment filters are not too restrictive

No replies sent

  • Make sure the workflow is published

  • Check that re-entry rules allow multiple triggers if needed

Buttons not clickable

  • Ensure a valid URL or phone number is entered

  • Remember: Call buttons end the workflow

FAQ

Can I respond to both Facebook and Instagram comments?
Yes. Create separate triggers for Facebook and Instagram within the same or different workflows.

Are replies posted publicly?
Yes. All responses appear as public replies under the original comment.

Can I add multiple reply variations?
Yes. Kyrios randomly selects one reply from the list.

What happens if a user comments multiple times?
This depends on your workflow’s Allow Re-entry setting.

Can I use this for Facebook Groups?
No. Respond On Comment does not support Facebook Groups.

Did this answer your question?