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Workflow Action: Facebook Interactive Messenger

The Facebook Interactive Messenger workflow action sends automated Facebook or Instagram messages (DMs or comment replies via DM) with buttons, quick replies, and attachments based on customer interactions.

Updated over 3 months ago

Who This Is For / When to Use

Use this action if you want to:

  • Automatically reply to Facebook or Instagram comments via DM

  • Continue conversations in Facebook or Instagram DMs

  • Send interactive messages with buttons, quick replies, or files from a workflow

Prerequisites

  • A Facebook Page (and Instagram account, if applicable)

  • Facebook & Instagram integration connected in Kyrios

  • A published workflow trigger related to Facebook or Instagram activity

Step 1: Connect Facebook and Instagram to Kyrios

  1. Go to Settings

  2. Select Integrations

  3. Locate Facebook & Instagram

  4. Click Connect and authenticate your account

Step 2: Create or Open a Workflow

  1. Go to Automations

  2. Click Create Workflow (or open an existing one)

  3. Select a trigger such as:

    • Facebook Comment on Post

    • Customer Replied

  4. Ensure the “Page is” filter is added first in the trigger

This prevents dependent filters from being removed.

Step 3: Add the Facebook Interactive Messenger Action

  1. In the workflow canvas, click + Add Action

  2. Select Communications

  3. Choose Facebook Interactive Messenger

Step 4: Configure the Reply Type

Under Reply Type, select one option:

  • Reply to DM
    Sends a message to contacts who have already messaged your Facebook Page.

  • Reply to comment via DM
    Sends a DM to users who commented on your Facebook or Instagram post.

Step 5: (Optional) Select a Message Template

  • Use Templates if you want to reuse a saved message

  • Or leave blank to write a custom message

Step 6: Write the Message and Add Attachments

  1. Enter your message content

  2. (Optional) Click Add attachment to upload a file or image

Supported together in Facebook Messenger:

  • Text

  • Attachments

  • Buttons

  • Quick Replies

Step 7: Add Buttons (Optional)

You can add up to 3 buttons per message.

Button actions include:

  • Open Website

  • Call Number (final action — no steps can follow)

  • Perform Actions (continue the workflow)

Step 8: Add Quick Replies (Optional)

  • Add up to 13 quick replies

  • Each quick reply allows 20 characters maximum

  • Quick replies let contacts respond with one tap

Step 9: Set the Wait Time

  1. Set the Wait time for default next step (minutes)

  2. If no button or reply is selected, the contact moves to Default Timeout

  • Default wait time: 10 seconds

  • This value is editable

Step 10: Save and Publish the Workflow

  1. Click Save Action

  2. Toggle the workflow from Draft to Publish

Platform-Specific Behavior

  • Facebook Interactive Messenger:
    Buttons, quick replies, and attachments can be used together.

  • Instagram Interactive Messenger:
    You can use either buttons or quick replies, not both in the same message.

  • Quick replies cannot be added if attachments are included in Instagram messages.

Common Issues and Fixes

Message Not Delivered

  • Ensure the contact interacted within the allowed timeframe.

  • For Reply to comment via DM, messages may fail after 7 days.

Workflow Stops After a Button

  • The Call Number button is final and cannot be followed by additional actions.

Filters Missing in Trigger

  • Always add “Page is” as the first trigger filter.

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