Who This Is For
This feature is designed for:
Businesses that actively receive Instagram comments or DMs
Teams that want to automatically reply to comments via DM within platform rules
Marketers using Instagram to capture and qualify leads
Support or sales teams who want interactive, button-based conversations
This feature is not suitable if:
Your Instagram account is not connected to a Facebook Page
The contact has never interacted with your Instagram account (DM rules apply)
Prerequisites
Before using Instagram Interactive Messenger:
Your Facebook and Instagram accounts must be connected
Your workflow must include one of the following triggers:
Instagram – Comment(s) on a Post
Instagram – User Sends a DM
How to Add Instagram Interactive Messenger to a Workflow
Step 1: Open the Workflow Builder
Go to Automation > Workflows
Create a new workflow or edit an existing one
Step 2: Add a Supported Instagram Trigger
Click Add New Trigger
Select Instagram – Comment(s) on a Post or Instagram – User Sends a DM
Configure required filters
Important: Always set Page is as the first filter to prevent dependent filters from being removed.
Step 3: Add the Instagram Interactive Messenger Action
Click Add Action
Select Instagram Interactive Messenger from the Communications category
Configure Instagram Interactive Messenger
Reply Type Options
Choose how the message is delivered:
Reply to DM – Responds to users who sent you a DM
Reply to comment via DM – Sends a DM when a user comments on your post
Note: Reply-to-comment DMs must be sent within Instagram’s allowed window or delivery may fail.
Compose Your Message
You can:
Write a custom message
Insert contact variables (e.g. {{contact.first_name}})
Attach files
Use templates (if available)
Buttons
Buttons allow users to interact with your message. You can add up to 3 buttons.
Button types:
Open Website – Redirects the user to a URL
Call Number – Initiates a phone call (final action)
Perform Actions – Continues the workflow based on user selection
Limitations:
No actions can follow a Call Number button
Buttons and Quick Replies cannot be used together
Quick Replies
Quick Replies provide one-tap responses users can select.
Add up to 13 quick replies
Maximum 20 characters per reply
Displayed only on the most recent message
Rules:
Quick Replies cannot be used if attachments are added
Once selected, replies cannot be changed
Default Wait Time
Set how long Kyrios waits for a user response before moving to the default branch.
Default: 10 seconds
Editable per action
If no button or reply is selected, the contact moves to the Default Timeout branch.
Publish the Workflow
Review your trigger and message setup
Click Publish to activate the workflow
Common Issues and Fixes
Message not delivered
Ensure the contact interacted with your Instagram account
Confirm reply-to-comment messages are sent within allowed time windows
Buttons not appearing
Remove attachments
Ensure Quick Replies are not enabled
Filters disappearing
Always add Page is as the first trigger filter