View Advanced Analytics in Social Planner

Advanced Analytics combines available data from your connected social accounts into one dashboard. Depending on the selected platform and the data provided by that platform, reports can include:

Metric availability and reporting delays vary by platform.

Social Planner Advanced Analytics can display available data for:

A connected platform may not support every report or metric shown in Social Planner.

The Statistics dashboard displays analytics for the social accounts currently selected in the account filter.

Use the account selector when you want to include or exclude specific connected social accounts from the reports.

All visible reports update based on the selected accounts.

Use the platform selector on the left side of the Statistics dashboard to narrow the reports to one social network. Available selections can include:

Select All to combine available data from every selected platform. Select one platform to display only that platform’s supported metrics.

The KPI overview provides a high-level summary of performance across the selected accounts and platforms. The overview can display:

A zero or blank value can mean that the platform does not provide that metric, the account has no qualifying data, or the data has not finished updating.

The Social Post Performance report compares publishing activity with available engagement and visibility metrics over the displayed weekly period. The report includes:

Use this report to determine whether changes in publishing frequency correspond with changes in impressions, likes, or comments. The engagement lines can include interactions recorded during the displayed period, even when the related post was published earlier.

The Link Clicks by Socials report shows the number of tracked link clicks attributed to each supported social platform. The report separates click totals by platform so you can compare which networks generate the most traffic from tracked links.

Only shortened links created through Social Planner are included. Standard links that were not shortened through Social Planner are not tracked in this report.

The Link Performance report shows click activity for individual Social Planner shortened links. The report can include:

Use this report to compare specific shortened-link campaigns rather than total link activity by platform. Only shortened links created through Social Planner appear in this report.

The Number of Posts report shows publishing volume by social platform. The report includes:

Use this report to confirm whether publishing activity is increasing or decreasing and to identify platforms that may not be receiving consistent content. A dash can mean no posts were recorded for that platform during the selected period.

The Engagement report shows available likes, comments, and shares by platform.

The report includes:

Use this report to determine which platform produces the strongest interactions and whether engagement is trending upward or downward. A dash or zero can mean no engagement was recorded or that the platform does not provide the metric.

The Impressions report shows how many times supported social content was displayed on a person’s screen. The report includes:

Impressions count displays, not necessarily unique viewers. One person may generate multiple impressions. Metric support and update timing vary by platform.

The Post Reach report shows how many people were reported as having seen content from the selected social accounts. The report includes:

Reach is generally intended to represent people rather than total displays. Because each social network defines and supplies reach differently, values should be interpreted as platform-reported estimates. For Google Business Profile, reach-related results can reflect supported profile interactions such as:

The Top Performing Posts report identifies posts with the strongest available performance. The report can display:

Top-performing posts are ranked using available post performance data, with likes serving as a primary ranking signal. Use this report to identify topics, formats, and creative styles that can be repeated or adapted in future content.

The Engagement Stats report provides a detailed time-based comparison of platform performance. Depending on available data, the selector ribbon can include:

The report displays:

Use this report to compare performance patterns over time instead of reviewing only a single total. Platforms without data can display zero.

The demographic report shows audience information supplied by supported social platforms. The report can include:

Age ranges can include:

Demographic information includes only users who shared the relevant data with the social platform. Instagram demographic data requires at least 100 followers. Demographic reporting is not available for every platform.

Metric availability depends on the social network’s API, account type, permissions, and reporting schedule. The Statistics dashboard is the authoritative source for the metrics currently returned for a connected account.

Facebook can provide:

Demographic availability depends on the connected account and data supplied by Facebook.

Instagram can provide:

Instagram demographic information requires at least 100 followers. Follower-related reporting can be limited below the platform’s required threshold.

LinkedIn analytics are supported for LinkedIn Pages. LinkedIn personal profiles are not supported for Advanced Analytics because of LinkedIn API limitations. Supported LinkedIn Page metrics can include:

Follower data can be delayed by approximately two days.

YouTube can provide selected metrics such as:

YouTube does not provide every metric displayed in Social Planner.

Pinterest can provide selected metrics such as:

Pinterest reporting can be delayed by approximately two days because of API processing constraints. Likes, comments, followers, reach, and detailed engagement may not be available in Social Planner.

Advanced Analytics supports TikTok Business profiles. TikTok data can take one or two days to appear because of TikTok API availability. Available metrics can include:

Post-specific statistics may support different TikTok account types than the main Advanced Analytics dashboard.

Google Business Profile can provide selected visibility and interaction metrics. Available data can include:

Google Business Profile does not provide all standard social metrics, including post counts, likes, comments, followers, engagement, or top-performing posts in every report.

Threads analytics can include selected metrics such as:

Threads reporting limitations can include:

Most Threads metrics can be delayed by one day. Post counts may update sooner. Because platform capabilities can change, use the values displayed in the Statistics dashboard as the current source of truth.

Bluesky analytics can include selected metrics such as:

Bluesky reporting limitations can include:

Most Bluesky metrics can be delayed by one day. Post counts may update sooner.

Because platform capabilities can change, use the values displayed in the Statistics dashboard as the current source of truth.

Post-specific statistics are displayed from the post details modal in the Social Planner list view. Post-specific reporting can be available for:

Post-specific reporting may not be available for:

YouTube and Pinterest support can differ as analytics capabilities are updated. Post-specific statistics and the Advanced Analytics dashboard do not always support the same account types or metrics.

Social Planner can display an alert when a connected social account requires renewed authorization or additional permissions. When an alert appears:

Analytics may begin populating from the next reporting cycle after the account is reconnected. Historical data availability depends on the platform.

Social analytics are not guaranteed to update in real time. Reporting timing can include:

Platform API delays can cause totals to differ temporarily from the values displayed directly on the social network.

Social Planner Advanced Analytics currently displays data using a weekly reporting period. Several reports compare the current seven-day period with the previous seven-day period. A custom date range is not currently available in this dashboard.

Confirm that the social account is connected to the current Kyrios account. Reconnect the social account when the authorization has expired or when analytics permissions were not granted.

A zero or dash can mean:

Review the platform limitations before reconnecting the account.

Social networks can process and return analytics on different schedules.

Wait for the platform’s expected reporting delay, then review the dashboard again. TikTok, Pinterest, LinkedIn, Threads, and Bluesky can return delayed data.

Instagram demographic data requires at least 100 followers. The data also depends on the audience information that Instagram makes available for the connected account.

Advanced Analytics supports LinkedIn Pages, not LinkedIn personal profiles.

Connect a LinkedIn Page and confirm that the required permissions were approved.

Confirm that the connected account is a TikTok Business profile for the Advanced Analytics dashboard. TikTok can take one or two days to return analytics data.

Only shortened links created through Social Planner are tracked in the Link Clicks and Link Performance reports. Links pasted into posts without using the Social Planner link shortener are not included.

Some analytics may populate only after the account is reconnected with the required permissions. Historical data recovery depends on the social network and may not be available for every metric.

Available metrics can include posts, likes, comments, followers, impressions, post reach, engagement, shortened-link clicks, top-performing posts, and demographic data. The exact metrics depend on the selected platform, account type, permissions, and available data.

Yes. Select All in the platform filter to view a cross-platform rollup. You can also select one platform at a time to compare its results with the combined view.

Yes. Use Top Performing Posts to compare post-level likes, shares, comments, and media. Some platforms also provide post-specific statistics from the post details modal in the Social Planner list view.

No. Social Planner Advanced Analytics does not currently provide an analytics export option.

Update timing varies by platform and metric. Some data can update quickly, while TikTok, Pinterest, LinkedIn, Threads, and Bluesky can have reporting delays of one or more days.

Social Planner Advanced Analytics currently uses a weekly reporting period. Several reports compare the current seven days with the previous seven days.

Post counts and engagement metrics are supplied separately. A platform may provide post counts immediately while delaying or not supporting likes, comments, shares, reach, followers, or demographic data.

Link click reporting includes only shortened links created through Social Planner.

Standard links and links shortened outside Social Planner are not included.

Google Business Profile uses platform-specific interaction data. The displayed value can include call clicks, website clicks, food orders, bookings, menu clicks, and direction requests rather than the same reach definition used by other social networks.

Social Planner can display only the demographic information made available by the connected social platform. Users who do not share demographic information are not included in the known age or gender totals.