Overview
Social Media Insights is accessed from the Social Planner → Statistics tab. It aggregates analytics from all connected social platforms into a single dashboard.
The Statistics view allows you to:
Filter analytics by platform
Review high-level performance metrics
Analyze trends, engagement, and audience data
Platform Filtering
Use the platform list on the left side of the Statistics tab to filter analytics.
You can view:
All platforms combined
Individual platform data (Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile)
Filtering updates all metrics and charts in real time.
Understanding Key Metrics
At the top of the Statistics tab, Kyrios displays summary metrics for the selected platform view.
Available metrics:
Number of Posts: Total posts published during the comparison period
Total Likes: Combined likes across posts
Total Followers: Current follower count
Total Impressions: Total times posts were displayed
Total Comments: Total comments received
Each metric reflects a comparison against the previous 7 days.
Visualizing Trends
Kyrios displays post-activity trends in a performance graph.
This graph shows:
Daily impressions
Likes over time
Comments over time
Use this chart to identify posting patterns and high-engagement days.
Engagement Breakdown
The Engagement section breaks down interactions by platform.
For each platform, Kyrios displays:
Likes
Comments
Shares
Engagement percentage
This helps identify which platforms generate the strongest interaction.
Impressions
Impressions represent the total number of times your posts were displayed on a screen.
The Impressions section includes:
Total impressions
Percentage change vs. previous 7 days
Platform-level impression counts
Post Reach
Post Reach measures the number of unique users who saw your posts.
This section shows:
Total post reach
Week-over-week comparison
Reach by platform
Top Performing Posts
The Top Performing Posts table highlights your highest-performing content.
Each row includes:
Caption
Media type
Likes
Shares
Comments
Platform
Use this data to replicate successful post formats and messaging.
Gender and Age Demographics
Audience demographic data is displayed when supported by the connected platform.
This section includes:
Gender distribution
Age range breakdown
Demographic availability depends on the platform and account size.
Common Issues and Fixes
Metrics show zero values
Ensure posts have been published and the social account connection is active.
Missing demographic data
Some platforms limit demographic reporting based on follower count or API availability.
Delayed data updates
TikTok and Pinterest data may update with a 24–48 hour delay.
FAQ
What is the difference between Impressions and Post Reach?
Impressions count how many times a post is displayed. Post Reach counts unique users who saw the post.
Why is demographic data missing?
Instagram demographics require a minimum follower threshold. Facebook does not provide gender demographics.
How often is Social Media Insights data updated?
Update frequency depends on the platform. Some platforms may have delayed reporting.
Can I export Social Media Insights data?
Yes. Analytics data can be exported for offline review and reporting.
Can I change the date range for analytics?
No. The Social Planner uses built-in weekly and monthly comparisons and does not support custom date ranges.