Who This Is For / When to Use
Account owners monitoring overall social media performance
Teams that want high-level social analytics without opening Social Planner
Users building custom dashboards for reporting or snapshots
Anyone comparing social performance across platforms or date ranges
What Are Social Planner Widgets
Social Planner widgets are dashboard components that display aggregated social media metrics pulled from connected social accounts.
They provide a centralized snapshot of social performance without showing individual post details.
Supported insights include:
Posts
Impressions
Reach
Likes
Comments
Shares
Followers
Available Social Planner Widgets
When adding a widget under Social Planner, you can choose from metrics such as:
Total Posts
Posts by Social
Daily Post Count
Total Impressions
Impressions by Social
Daily Impressions
Followers
Likes by Social
Daily Likes
Total Comments
Comments by Social
Daily Comments
Total Shares
Shares by Social
Daily Shares
How to Add a Social Planner Widget
Step 1: Open Dashboard Edit Mode
Navigate to Dashboard
Click Edit Dashboard
Step 2: Add a New Widget
Click Add Widget
In the widget library, expand Social Planner
Step 3: Select a Metric
Choose the social metric you want to display (for example, Total Impressions or Likes by Social)
Step 4: Configure Widget Settings
Under Configure, set:
Title
Metric
Date Property
Date Range Override
Comparison Date Range (optional)
Step 5: Apply Filters (Optional)
Open the Conditions tab
Click + Add Filter
Filter by:
Social platform
Connected social account
Other supported conditions
Step 6: Save the Widget
Click Save to add the widget to your dashboard.
The widget will now update automatically based on the selected date range and filters.
Key Features and Benefits
Aggregated Metrics: View totals and trends instead of individual posts
Custom Date Ranges: Analyze performance over specific time periods
Platform-Level Insights: Compare results across social networks
Dashboard Visibility: Monitor social health without leaving the dashboard
Snapshot Compatible: Widgets can be saved and reused in dashboard snapshots
Important Notes and Limitations
Post-level details (post text, images, names) are not shown
Advanced engagement metrics such as:
Video views
Link clicks
Subscriber growth trends
are not currently supported
Certain granular filters (post tags, status, source) are excluded to maintain performance and data accuracy
FAQs
Which social metrics can I track on the dashboard?
You can track aggregated posts, impressions, reach, likes, comments, shares, and follower counts.
Can I see individual post content in these widgets?
No. These widgets only display aggregated analytics, not individual post details.
Can I filter social data by date range?
Yes. Each widget supports custom date ranges and comparison periods.
Are these widgets compatible with dashboard snapshots?
Yes. Social Planner widgets can be saved and deployed across multiple accounts using snapshots.