Who This Is For / When to Use
Use this feature when you need to analyze campaign performance over a specific timeframe or compare results against a previous period to measure growth or decline.
Access the Date Range & Comparison Settings
Go to Marketing → Social Planner.
Click the Statistics tab.
Click the date range selector at the top of the page.
Select a Custom Date Range
Open the date picker.
Choose a preset or custom range:
Last 7 days
Last 14 days
Last 30 days
Custom range
Select:
Start date
End date
Click Confirm.
Result:
All metrics and charts update instantly based on the selected timeframe.
Compare With a Previous Period
In the date picker, locate Compare to.
Select a comparison option:
Previous Period (default)
Previous 7 days
Previous 30 days
Custom
Confirm your selection.
Result:
The system compares your selected date range against the chosen comparison period.
View Performance Changes
Once a comparison is applied, percentage change indicators appear across key metrics:
Total Posts
Likes
Followers
Impressions
Comments
Behavior:
Green or neutral values indicate stable or improved performance
Red values indicate a decrease compared to the previous period
How Graph Scaling Works
Short date ranges: Display detailed daily data points
Longer date ranges: Automatically aggregate data for readability
This ensures charts remain clear regardless of timeframe.
Common Issues and Fixes
Metrics are not updating
Click Confirm after selecting a date range.
Ensure both start and end dates are selected.
Comparison data is missing
Verify that Compare to is enabled.
Ensure the comparison period is valid relative to the selected range.
Data looks different than expected
Check the selected date range and comparison window.
Longer ranges may show aggregated data instead of daily values.
FAQ
Can I compare custom date ranges?
Yes. Select Custom under “Compare to” and define your own comparison window.
What does “Previous Period” mean?
It compares your selected date range with the immediately preceding timeframe of the same length.
Do charts update automatically?
Yes. All KPIs and charts update instantly after confirming your selection.
Can I use presets instead of custom dates?
Yes. You can quickly select predefined ranges like 7, 14, or 30 days.
Does this replace the old 7-day view?
Yes. The fixed 7-day view has been replaced with flexible date selection and comparison.