Accessing Funnel Statistics
To open Funnel Statistics:
Go to Sites from the left sidebar.
Select Funnels or Websites from the top navigation.
Locate the funnel or website you want to analyze.
Click the three-dot menu.
Select Edit.
This opens the funnel or website editor.
Opening the Stats Tab
Inside the funnel or website editor:
Click the Stats tab in the top navigation.
Use the date range selector in the upper-right corner to filter analytics by timeframe.
Click Reset to clear the selected date range filter.
Understanding the Funnel Statistics Table
The statistics table displays performance metrics for each funnel step or website page. The table includes:
Page views
Unique visitors
Opt-ins
Sales data
Conversion rates
Revenue metrics
Metrics Breakdown
Page Views
Page Views measure how many times a page was visited.
Metrics include:
All — Total page visits
Uniques — Unique visitors to the page
Use this metric to understand total traffic volume and visitor reach.
Opt-Ins
Opt-ins measure successful submissions on a page. This includes:
Form submissions
Survey submissions
Two-step order form submissions
Metrics include:
All — Total opt-ins
Rate —
(Opt-ins × 100) ÷ Unique Page Views
Use this metric to evaluate lead generation performance.
Sales
Sales metrics track product purchases and revenue generated from funnel pages.
Metrics include:
Count — Number of products sold
Rate —
(Products Sold × 100) ÷ Unique Page ViewsValue — Total sales revenue
Use this section to measure funnel conversion performance.
Earnings per Page View
Earnings per Page View measures the average revenue generated from each page visit. Metrics include:
All —
(Total Revenue) ÷ (Page Views)
This metric helps determine the financial efficiency of a funnel step.
Site and Funnel Analytics
The Stats tab provides page-level reporting inside a specific funnel or website. For broader reporting and visual analytics, use the Analytics dashboard. The Analytics dashboard includes:
Visual performance graphs
Funnel and website comparisons
Visitor trend analysis
Conversion summaries
Date-based reporting
To access Analytics:
Go to Sites
Click Analytics
When to Use Stats vs Analytics
Use the Stats tab when you want to:
Analyze a single funnel
Review page-by-page performance
Monitor conversions on individual steps
Use the Analytics dashboard when you want to:
Compare multiple funnels or websites
Analyze trends over time
Review visual charts and graphs
Monitor overall business performance
Common Issues and Fixes
Stats are not updating
Confirm the following:
The funnel or website is published
Traffic has reached the page
The selected date range includes active traffic periods
Analytics data may take time to process after visits occur.
Funnel conversions appear inaccurate
Check for:
Multiple page refreshes
Internal team testing traffic
Duplicate submissions
Ad blockers affecting tracking
Tracking differences between platforms are normal.
No sales data appears
Verify that:
Products are connected correctly
Orders were completed successfully
Payment integrations are active
Sales metrics only appear after successful transactions.
FAQ
Why do my stats differ from Google Analytics?
Google Analytics and Kyrios track sessions differently. Differences may occur because of bounce filtering, ad blockers, attribution differences, or users entering pages outside the funnel flow.
Can I automate actions based on page views?
Yes. Workflows can trigger actions when contacts visit specific funnel or website pages.
What qualifies as an opt-in?
Any successful form submission, survey submission, or supported two-step order form submission counts as an opt-in.
Does the Stats tab track unique visitors?
Yes. The Uniques column tracks unique page visitors separately from total page views.
What is the difference between Stats and Analytics?
The Stats tab focuses on page-level funnel metrics, while Analytics provides broader reporting and visual trend analysis across funnels and websites.