Who This Is For / When to Use
Users analyzing performance across Funnels, Websites, or Webinars
Teams needing to segment analytics by location, source, or behavior
Accounts looking to identify trends without exporting data
What This Feature Does
Advanced Filters allow you to refine analytics data using specific conditions.
You can:
Apply one or multiple filters at the same time
Segment data by attributes like country, channel, page title, referrer, and more
Instantly update charts and metrics based on selected filters
Remove filters individually or clear all filters in one click
How to Access Analytics Filters
Go to Sites > Analytics
Select the data type:
Funnels
Websites
Webinars
Choose the specific asset you want to analyze
Click Advanced filter
How to Apply Filters
Click Advanced filter
Choose a filter dimension (e.g., Country, State/Province, City, Channel)
Select a condition (e.g., "Is")
Enter or select the value
(Optional) Add additional filters using:
AND (to narrow results)
OR (to broaden results)
Click outside the filter panel or apply changes
How Filters Affect Analytics Data
Once filters are applied:
Charts update automatically
Metrics (page views, opt-ins, sales, conversion rate) reflect only filtered data
Active filters remain visible in the analytics view
This allows real-time segmentation without reloading or exporting data.
Example Use Cases
Analyze performance by location
Filter by country, state, or city to see where traffic or conversions are coming from.
Compare traffic sources
Use channel or referrer filters to evaluate which sources perform best.
Review specific page performance
Filter by page title to isolate metrics for a single page.
Segment webinar engagement
Filter webinar analytics to analyze a specific audience group.
Common Issues and Fixes
Filters not updating data
Cause: Filters were not applied correctly or incomplete values were selected
Fix:
Ensure all filter fields (dimension, condition, value) are filled
Reapply the filter
No data showing after applying filters
Cause: The filter conditions are too restrictive
Fix:
Remove one or more filters
Use OR instead of AND to broaden results
FAQ
Can I use multiple filters at once?
Yes. You can combine multiple filters using AND or OR conditions.
Do filters apply to all analytics types?
Yes. Filters work across Funnels, Websites, and Webinars.
Do filters update data in real time?
Yes. Charts and metrics update immediately after applying filters.
Can I remove filters easily?
Yes. You can remove individual filters or use “Clear filters” to reset all filters.