What Advanced Filters Do
Advanced Filters let you build targeted analytics views by combining filter conditions.
You can:
Add one or more filters
Include or exclude selected values
Combine filters with AND or OR
Add nested filters for grouped logic
Apply filters without exporting analytics data
Supported Asset Types
Advanced Filters are available for:
Funnels
Websites
Webinars
Where to Access Advanced Filters
Click Sites in the left navigation menu.
Click Analytics in the top navigation bar.
Select a supported asset type, such as Funnels, Websites, or Webinars.
Click Advanced filter.
Use the asset type dropdown before opening Advanced Filters so the dashboard shows the correct analytics data.
Add Your First Filter
Click Add filter to start building an advanced filter.
A filter needs a field, condition, and value before it can be applied.
Configure a Filter Condition
Choose the filter field, select the condition, and choose one or more values.
Example:
Field: City
Condition: Is not
Values: Las Vegas, Dallas
This example excludes traffic from Las Vegas and Dallas.
Add Another Filter
Click Add filter to add another condition to the filter setup.
Use additional filters when you need to analyze more specific traffic groups.
Add a Nested Filter
Click Add nested filter to create a grouped condition inside the current filter logic.
Nested filters are useful when related conditions should be evaluated together before they are combined with the rest of the filter setup.
Use AND and OR Logic
Use AND when all selected conditions must be true. Use OR when any selected condition can be true.
Choose the logic carefully because it changes which analytics records are included in the results.
Apply the Filters
Click Apply to update the analytics dashboard with the selected filters.
The dashboard refreshes using the selected asset type, date range, and advanced filter rules.
Common Issues and Fixes
The results are narrower than expected
Check whether the filters are connected with AND. AND logic requires all conditions to match.
The results are broader than expected
Check whether the filters are connected with OR. OR logic includes records that match any connected condition.
My filters disappeared after leaving the page
Advanced Filters do not persist after a page refresh or after leaving Site Analytics. Recreate the filters when returning to the dashboard.
FAQ
Do basic filters still apply when Advanced Filters are applied?
Yes. Basic filters, such as selected asset type and date range, still shape the dataset. Advanced Filters narrow those results further.
What is the difference between Add Filter and Add Nested Filter?
Add Filter adds another condition at the current level. Add Nested Filter adds grouped conditions inside the current filter logic.
Do Advanced Filters stay saved after I refresh the page?
No. Advanced Filters do not persist after a page refresh or after leaving Site Analytics.