What Average Time Shows
Average Time shows active visitor time across the selected asset type, asset filter, and date range. The Average Time view includes:
Average Time
Exit Before 30 Seconds
A trend chart showing engagement over time
Key Metrics
Average Time
Average Time is the mean active time per visit for the selected date range. Use this metric to understand how long visitors are staying engaged with the selected funnels, websites, or webinars.
Exit Before 30 Seconds
Exit Before 30 Seconds is the percentage of visits that ended within the first 30 seconds. Use this metric to identify pages that may have weak engagement, slow load times, unclear messaging, or mismatched visitor expectations.
Visits under 2 seconds are excluded to reduce noise.
How to Access Average Time
Go to Sites.
Select the Analytics tab from the top navigation menu.
Filter the Analytics View
Use the top-left dropdowns to select the asset type and optional specific asset. Average Time supports:
Funnels
Websites
Webinars
The second dropdown can be left as All or narrowed to one specific asset.
Set the Date Range
Use the date selector in the upper-right corner to choose the reporting period. The Average Time chart updates based on the selected date range.
Review the Average Time Card
Scroll to the Average Time card. Use this card to review:
Average time spent per session
Percentage of visits that exited before 30 seconds
Engagement trends by date
Hover over a chart column to view the average time for that specific period.
Common Issues and Fixes
I do not see Average Time data
Confirm that the selected asset type is Funnels, Websites, or Webinars. Also confirm that the selected date range contains visitor activity.
Average Time looks lower than expected
Ultra-short visits under 2 seconds are excluded, and inactive time is capped so idle tabs do not inflate the metric.
Exit Before 30 Seconds is high
A high Exit Before 30 Seconds percentage can indicate low engagement, slow page load time, unclear page content, or visitor expectations not matching the page.
FAQ
What types of assets support Average Time metrics?
Funnels, Websites, and Webinars support Average Time metrics.
How is idle time treated if a visitor leaves a tab open?
Inactive time is capped so idle tabs do not inflate Average Time.
How are ultra-short visits handled?
Visits under 2 seconds are excluded to reduce noise from accidental clicks or instant bounces.