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Analytics Tool for Funnels, Websites & Blogs

The Analytics tool provides a unified dashboard to track performance, engagement, and traffic insights across funnels, websites, and blogs.

Updated over 2 months ago

Who This Is For / When to Use

Use this article if you want to:

  • Measure funnel, website, or blog performance

  • Understand traffic sources, devices, and locations

  • Track engagement, opt-ins, sales, and conversion rates

  • Analyze visitor behavior without third-party tools

Analytics Dashboard Overview

The Analytics dashboard centralizes all performance metrics into one view. It displays key metrics at the top and detailed charts below, allowing quick performance checks and trend analysis.

Includes:

  • Page views and unique page views

  • Opt-ins and sales

  • Conversion rates

  • Trend graphs over time

Switching Between Funnels, Websites, and Blogs

You can switch analytics views depending on what you want to analyze.

Available views:

  • Funnels

  • Websites

  • Blogs

You can also filter analytics to a specific funnel, website, or blog using the dropdown selector.

Date Range Selection

Analytics data can be filtered by custom or preset date ranges.

Options include:

  • Custom start and end dates

  • Presets such as Last 7, 14, 30, 60, or 90 days

Changes apply instantly across all metrics and charts.

Key Metrics Explained

Each analytics view displays high-level metrics at the top of the dashboard.

Core metrics include:

  • Page Views: Total visits to the selected asset

  • Opt-ins: Completed form or funnel signups

  • Sales: Revenue attributed to the selected asset

  • Opt-in Conversion Rate: Percentage of visitors who converted

Each metric card compares performance to the previous period.

Average Time Metric

The Average Time metric shows how long users spend interacting with your content.

How it works:

  • Calculated by dividing total time spent by total sessions

  • Helps measure engagement and content retention

  • Supports daily, weekly, and custom ranges

Important:
Average Time tracking for external pages began on January 20, 2026. Data before this date is not available.

Traffic Source Analytics

Traffic Source Analytics shows where visitors are coming from.

Sources include:

  • Direct

  • Organic search

  • Paid traffic

  • Social platforms (e.g., Facebook, TikTok)

Hover over bars or segments to see detailed counts.

Geographic Analytics (Country, State, City)

Geographic Analytics visualizes where visitors are located.

Features:

  • Interactive world map

  • Ranked visitor lists

  • Drilldown by Country, State, or City

Use this to identify high-performing regions and regional trends.

Traffic by Device Type

This section shows how visitors access your content.

Device categories:

  • Desktop

  • Mobile

  • Tablet

  • Unknown

Displayed as a pie chart for quick comparison.

Top Browsers and Client IPs

This section provides technical traffic insights.

Top Browsers

  • Shows the most common browsers used by visitors

  • Useful for performance optimization and QA testing

Top Client IPs

  • Lists the most frequent IP addresses

  • Helps identify abnormal traffic or bot activity

Blog Analytics Overview

Blog Analytics tracks performance across published blog content.

Includes:

  • Total blog page views

  • Number of published blog sites

  • Number of published posts

  • Page view trends over time

Data appears automatically for published or imported blogs.

External Site & Form Tracking

Kyrios supports analytics tracking on externally hosted sites and forms.

How it works:

  • Install the Kyrios tracking script

  • Track external activity directly inside Analytics

  • Supports native code and HTML pages

No third-party analytics tools are required.

Benefits

Native Analytics
All data is tracked and displayed directly inside Kyrios.

Faster Decision-Making
Clear visuals make trends and performance issues easy to spot.

Time Efficiency
Unified reporting removes the need to switch tools.

Performance Optimization
Use insights to improve conversions, engagement, and traffic quality.

FAQ

How do I access the Analytics tool?

Navigate to Sites in the left-hand menu and click Analytics.

What data can I track with Analytics?

You can track page views, unique visitors, opt-ins, sales, conversion rates, traffic sources, device types, and geographic data.

Can I filter analytics to a specific funnel or website?

Yes. Use the asset selector dropdown to filter analytics to a specific funnel, website, or blog.

Why is Average Time data missing before January 2026?

Average Time tracking for external pages started on January 20, 2026. Data prior to this date was not captured.

How can Top Browsers and Client IP data help me?

Top Browsers help optimize site compatibility. Client IP data helps identify abnormal traffic patterns such as bots or excessive requests.

Can I export analytics data?

Export availability depends on your account settings. Check the Analytics dashboard for export options or upcoming updates.

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