Who This Is For / When to Use
Use Blog Statistics if you want to:
Measure overall blog traffic and growth
Identify top-performing blog posts
Track clicks on links and author profiles
Understand device usage and content categories
Compare manually created posts vs imported posts
How to Access Blog Statistics
Go to Sites
Click Analytics
Open the dropdown and select Blogs
Blog Performance Overview
At the top of the Blogs Analytics view, you can see high-level metrics for the selected date range:
Page Views – Total views across all blog posts
No. of Published Blog Sites – Count of live blog sites
No. of Published Posts – Total published blog posts
These metrics update automatically based on filters and date range.
Page View Trends Over Time
The Page Views chart shows how traffic changes across the selected date range.
You can:
Compare Page Views vs Unique Page Views
Spot spikes or drops in traffic
Adjust the date range to analyze short-term or long-term trends
This helps identify when content starts performing better or worse.
Device Breakdown
The Device Breakdown section shows how readers access your blogs.
Available insights:
Desktop
Mobile
Tablet (if applicable)
This helps you understand whether your audience is primarily browsing on desktop or mobile devices.
Post Visits by Category
This section breaks down blog visits by category.
You can use it to:
Identify high-performing categories
See which topics drive the most traffic
Adjust your content strategy based on category performance
Each category is shown with its percentage of total visits.
Author Link Click Tracking
The Author Links Clicked section shows:
Which author profiles were clicked
Number of clicks per author
Percentage distribution of clicks
This is useful for tracking author credibility and engagement.
Link Click Tracking Inside Blog Posts
The No. of Clicks on Links section shows:
External and internal links clicked inside blog posts
Click count and percentage per link
Use this to understand which CTAs or references are driving engagement.
Imported vs Manual Blog Posts
The No. of Blogs Imported chart compares:
Imported blog posts
Manually created blog posts
This helps measure how imported content performs compared to content created directly in the editor.
Top Performing Blog Posts
The Top Performing Blog Posts section highlights:
Posts with the highest engagement
Visual thumbnails for quick identification
Titles for easy recognition
Use this to identify content worth promoting, updating, or replicating.
Why Blog Statistics Matter
Blog Statistics gives you a single source of truth for blog performance so you can:
See which content drives the most traffic
Understand reader behavior and device usage
Improve content strategy using real engagement data
Make informed decisions without external analytics tools
FAQ
What data does Blog Statistics track?
Blog Statistics tracks page views, unique views, link clicks, device usage, category visits, author link clicks, and post performance.
Can I filter blog analytics by date?
Yes. You can select a custom date range to view performance over any time period.
Does this include imported blog posts?
Yes. Imported and manually created blog posts are both included and can be compared.
Are clicks on links inside blog posts tracked?
Yes. All tracked links inside blog posts appear in the link click analytics section.
Do these analytics update automatically?
Yes. All metrics update in real time based on available data and selected filters.