Who This Is For / When to Use
This article is for account admins, marketers, and operators who review website performance and need to understand user engagement beyond page views or traffic volume.
Use this when:
Reviewing website performance for a specific date range
Comparing engagement trends across funnels, websites, or webinars
Evaluating whether visitors are staying, leaving quickly, or engaging meaningfully
Engagement Metrics Available in Website Reporting
Average Time on Site
What it shows
The average amount of time users spend on your site during the selected date range.
How it’s calculated
Total time spent by all users ÷ total number of sessions.
What to use it for
Understand overall site engagement depth
Identify whether visitors are spending more or less time over time
Compare engagement between different date ranges
Average Session Duration
What it shows
The average length of a single session across all users in the selected date range.
How it’s calculated
Sum of all session durations ÷ total number of sessions.
What to use it for
Measure general engagement quality per visit
Compare how different traffic sources or campaigns perform
Identify improvements or drops in session-level engagement
Bounce Rate (Under 30 Seconds)
What it shows
The percentage of sessions where users leave the site within the first 30 seconds after landing.
How it’s calculated
(Number of sessions under 30 seconds ÷ total sessions) × 100.
What to use it for
Identify low-engagement or short-lived visits
Spot potential issues such as slow load times or mismatched content
Evaluate whether landing pages meet visitor expectations
How Website Engagement Data Is Calculated
Open Site Analytics from your account.
Select the Average Time on Page view.
Engagement time is tracked per site visit.
Data is aggregated and displayed as:
Averages
Medians
Trend lines over time
All metrics support daily, weekly, and custom date ranges.
Why These Metrics Matter
Identify strong and weak engagement points across websites, funnels, and webinars
Gain clearer signals for content, UX, and design optimization
Reduce guesswork when improving retention and conversions
Make data-backed decisions using real user behavior
These metrics are designed to support analysis, not assumptions.
Common Questions
Are these metrics tied to contacts in the CRM?
No. Website engagement metrics are session-based and aggregated. They do not require a known contact to be tracked.
Do these metrics replace external analytics tools?
No. They provide native, integrated insights inside Kyrios and can complement external analytics when deeper attribution is required.
Are these metrics available for funnels and webinars?
Yes. Engagement metrics apply across supported websites, funnels, and webinar pages where Site Analytics is enabled.