Who This Is For / When to Use
Use this feature if you want to:
Import recent Instagram posts without manual recreation
Track performance of past and future content in one place
Keep Social Planner aligned with your live Instagram activity
What Instagram Post Sync Does
Instagram Post Sync automatically imports your recent Instagram content into Social Planner.
Supported content types:
Images
Videos
Carousels
Reels
Key behaviors:
Syncs posts from the last 30 days
Imports posts as Native Posts inside the planner
Keeps engagement metrics updated every 24 hours
How to Enable Instagram Post Sync
Follow these steps to turn on syncing for an Instagram account:
Go to Marketing → Social Planner → Settings
Click Connect Social
Connect your Instagram account (Professional account required)
Enable Sync Posts Automatically
How to Enable Sync for Specific Accounts
You can control sync at the individual account level.
Go to Social Planner → Settings → Social Accounts
Locate your Instagram account
Toggle Sync Posts ON
Result:
Posts begin syncing automatically in the background
Synced posts appear in the planner and analytics
Where Synced Posts Appear
Synced Instagram posts appear in:
Social Planner (Calendar/List View)
Post History
Analytics & Reporting
How they are labeled:
Type: Native Post
Status: Published
What Data Gets Synced
Each synced post includes:
Media (image, video, carousel, reel)
Caption
Publish date
Engagement metrics:
Likes
Comments
Insights refresh frequency:
Every 24 hours (not real-time)
Common Issues and Fixes
Posts are not syncing
Ensure Sync Posts is enabled for the account
Confirm the Instagram account is Connected (not expired)
Reconnect the account if needed
Account shows “Expired”
Click Reconnect in Social Accounts
Re-authenticate Instagram
Missing engagement data
Wait up to 24 hours for insights to refresh
Confirm the post is within the last 30 days
Some post details are missing
Due to Instagram API limitations, the following may not sync:
Location tags
Collaborators
Mentions
Limitations
Only posts from the last 30 days are synced automatically
Insights update every 24 hours
Deleted Instagram posts may still appear in Social Planner
Requires an Instagram Professional account
FAQ
What posts are synced into Social Planner?
Posts from the last 30 days, including images, videos, carousels, and reels, are automatically imported.
Do synced posts update automatically?
Yes. Engagement metrics like likes and comments refresh every 24 hours.
Can I turn off syncing for a specific account?
Yes. Use the Sync Posts toggle in Social Accounts to enable or disable syncing per account.
Why do my posts show as “Native Post”?
Synced Instagram content is labeled as Native Post to indicate it originated from Instagram.
Why are some details missing from synced posts?
Instagram’s API does not provide certain data such as location tags, collaborators, or mentions.
Do I need a special Instagram account type?
Yes. Instagram Post Sync only works with Professional accounts.