Confirm Your Instagram Account Type
Instagram Reels can only be published from Professional accounts.
Open the Instagram mobile app
Go to your profile
Tap the menu icon (top right)
Select Settings and activity
5. Scroll to Account type and tools
Review the available options:
Personal account: Shows “Switch to professional account.”
Creator or Business account: Shows account switch options
If needed, switch to a Professional account by following the in-app prompts.
Open the Social Planner
In Kyrios, go to Marketing
Select Social Planner
Click New Post
Choose Create New Post
Select the Instagram Account
In the Post to field, select one or more connected Instagram Professional accounts
Reels options will only appear if an Instagram account is selected
Choose Instagram Reel as the Content Type
Scroll to Instagram options
Under Post this as, select Reel
Add Media and Write Your Caption
Upload up to 10 images or videos
Enter your caption text (up to 2,200 characters)
Optional tools include AI caption writing, hashtags, links, and formatting
Configure Reel Display Options
Show on Feed Toggle
Turn Show on feed ON to display the Reel on:
Your profile grid
Followers’ home feeds
Turn it OFF to publish only to the Reels tab
Invite Collaborators (Optional)
Enter one Instagram username in the collaborator field
The collaborator must approve the post
Once approved, the Reel appears on both profiles and shares engagement metrics
Publish or Schedule the Reel
At the bottom right of the post editor, choose one option:
Post Now – Publish immediately
Schedule Post – Set a future date and time
Send Post for Approval – Route for internal approval
Schedule Recurring Posts – Reuse the Reel on a schedule
Save for later – Save as a draft
Confirm Scheduled Status
After scheduling, the Reel appears in the Social Planner list with a Scheduled status and the selected publish date.
Supported Instagram Reel Specifications
Maximum media size:
Video: up to 1 GB
Thumbnail: up to 8 MB
Aspect ratio: 9:16
Duration:
Minimum: 3 seconds
Maximum: 15 minutes
Formats: MP4 or MOV
Common Issues and Fixes
Reels Option Is Missing
Confirm that an Instagram Professional account is selected
Personal accounts do not support Reels publishing
Post Fails to Publish
Ensure media format and size meet Instagram requirements
Confirm the Instagram account connection is active
Collaborator Not Appearing
Only one collaborator is supported per post
The collaborator must approve the request on Instagram
FAQ
Can I publish Instagram Reels from a personal account?
No. Instagram Reels can only be published from Instagram Professional accounts.
How many media files can I add to a Reel?
You can upload up to 10 images or videos per Reel.
What is the duration limit for Reels?
Reels must be between 3 seconds and 15 minutes long.
Can I schedule Reels for later?
Yes. Use Schedule Post or Save for later in the Social Planner.
Is there a limit to how many Reels I can create?
No. There is no limit on the number of Reels you can create or schedule.
How do collaborator posts work?
After you add a collaborator's username, the Reel is sent for approval. Once accepted, the Reel appears on both profiles and shares likes, comments, and views.