What Is Content AI in the Email Builder
Content AI is a built-in writing assistant that helps generate outlines, introductions, full sections, and multiple content variations directly inside the Email Builder.
It supports multiple email use cases, including:
Promotional emails
Introduction emails
Coupons and discounts
Recurring newsletters
Testimonials
Cold outreach
Content or giveaways
Content AI can also generate subject lines and variations, making email creation faster while allowing content to be tailored to specific business needs.
Who This Feature Is Useful For
Content AI in emails is useful for businesses of all sizes that use email marketing.
It is especially helpful for:
Small teams or solo users with limited resources
Businesses without a dedicated content writer
Marketers who need to create emails quickly at scale
The feature enables professional-quality email content without external tools or specialists.
Benefits of Using Content AI for Emails
Faster content creation
Generate outlines, introductions, and sections without starting from scratch.
Context-aware content
Create tailored content for specific email types such as promotions, newsletters, or outreach.
A/B testing support
Generate multiple variations, including subject lines, to test performance.
Easy to use
Access Content AI directly inside the drag-and-drop Email Builder.
Where to Find Content AI in the Email Builder
Go to:
Marketing > Emails > Campaigns > Create Campaign, or edit an existing campaign
Note: Content AI is available in both Email Campaigns and Email Templates.
For templates, go to:
Marketing > Emails > Templates > New, or edit an existing template
Inside the Email Builder:
Drag and drop a new Text element, or
Click into an existing Text element to edit
How to Use Content AI to Create New Content
Click the Content AI icon inside the text editor.
Click Generate AI.
Complete the Generate Content form:
Select Context
Choose one of the following:
Promotional
Introduction
Coupon/Discount
Recurring Newsletter
Testimonial
Cold Outreach
Content/Giveaway
Other (for broader or unlisted contexts)
Provide Content Details
Content Title
Content Description (up to 3 lines)
Keywords (optional but recommended)
Writing Tone
Number of Variations
Content Length
Click Generate.
Generation typically takes 5–10 seconds depending on the number of variations.
Review the generated variations.
Click Copy next to the version you want to use, then click Continue.
Optional:
Use the Thumbs Up / Thumbs Down icons to provide feedback and improve AI quality.
Using Brand Voice with Content AI
Brand Voice Toggle
Enable or disable Brand Voice inside the Content AI modal. If a Brand Voice exists, it is ON by default.
Smart Autofill
When Brand Voice is ON, the Writing Tone field is automatically populated.
Metadata Shaping
Target Audience, CTA, Brand Purpose, Values, and Promise influence the AI prompt automatically.
Brand Voice Selector
Choose a saved Brand Voice from the dropdown. Your default Brand Voice is pre-selected.
Note: If you request multiple variations and fewer are generated, you are only charged for the successful outputs.
Using Content AI for Subject Lines
Finish creating your email body.
Go to the Send and Schedule screen.
Click the Content AI button in the Subject Line field.
Enter:
Content Description
Writing Tone
Number of Variations
Click Generate.
Click Copy next to the subject line you want to use, then click Continue.
Complete the remaining campaign settings and send or schedule the email.
How to Use Content AI to Edit Existing Text
Highlight the existing text.
Click the Content AI button.
Choose one of the following options:
Improvise Writing – Enhances clarity and quality without needing specific instructions.
Make Longer – Expands ideas into more detailed content.
Make Shorter – Condenses text into a concise message.
Spelling Check and Grammar – Corrects errors without changing tone.
Simplify Writing – Converts complex ideas into clear, easy-to-read text.
Note: You can manage Content AI and view history by going to AI Agents > Content AI.
FAQ
Can Content AI generate content for any email context?
Yes. Content AI supports promotional emails, introductions, coupons/discounts, recurring newsletters, testimonials, cold outreach, and content or giveaways. If your use case is not listed, select Other.
Is there a limit on the number of variations I can generate?
You can choose how many variations to generate. If fewer variations are produced than requested, you are only charged for those successfully generated.
Can I edit existing text using Content AI?
Yes. You can improvise writing, make text longer or shorter, check spelling and grammar, or simplify writing.
How do I manage Content AI and view history?
Navigate to AI Agents > Content AI to manage settings and view generation history.
What is the Brand Voice toggle?
The Brand Voice toggle enables or disables the use of your predefined Brand Voice when generating content.
How does Brand Voice work?
When enabled, Content AI adjusts tone and language based on your saved Brand Voice. You can select different Brand Voices from the dropdown.
Where do I find Content AI while building an email?
Inside the Email Builder, the Content AI icon appears in any Text element. For subject lines, it is available on the Send and Schedule screen.