Who This Is For / When to Use
Use this article if you want to:
Create reusable email templates for future email campaigns
Understand the differences between the available email editors
Learn how to design, customize, and test templates before sending campaigns
What an Email Template Is (and Is Not)
An email template is a preset layout used as a foundation for future emails.
You can insert text, images, videos, and other elements into a template.
An email template is not the final email sent to contacts.
Templates act as layout placeholders.
The actual message sent to contacts is called an email campaign.
Best Practice
Use placeholder text and custom values in templates.
Add unique, personalized messaging when creating the email campaign.
How to Create a New Email Template
Navigate to Marketing in the left sidebar.
Select Emails at the top.
Click Templates.
Click + New to create a new template.
Available Email Editors
You can create an email template using one of three editors.
Code Editor
The Code Editor allows full customization using HTML.
Use this editor if you:
Are comfortable with HTML
Need advanced layout or styling control
Want to edit raw email code directly
Plain Text Editor
The Plain Text Editor is designed for simple, text-based emails without complex design elements.
Included Features
Simple Text Formatting
Font size
Bold, italics, headers
Basic Text Types
Paragraphs and headings
Link Insertion
Clickable text links
Image Embedding
Insert images inline
Text Alignment
Adjust alignment and spacing
Bulleted Lists
Ordered and unordered lists
Custom Values and Trigger Links
Personalize content dynamically
Preview Options
Desktop, tablet, and mobile previews
Sender and Subject Line Settings
Testing Capabilities
Send test emails before use
Design Editor
The Design Editor provides a visual, drag-and-drop experience.
Use this editor if you want to:
Build emails quickly
Use layouts and reusable elements
Customize designs without code
Part 1: Starting From a Blank Template
Navigate to the Marketing tab.
Go to Email Marketing.
Select Templates.
Click New.
Choose Blank Template.
Select Design Editor.
Compose your email and add images as needed.
Adjust font size and styles to match your design.
AI Content Generation
You can use the AI feature to generate email content directly inside the editor.
Template Actions
Click the three dots to:
Open settings
Send a test email
Preview the template
Click Save Template to exit
Note
You can also start from pre-made templates.
Existing templates in your account can be duplicated and edited.
Part 2: Understanding the Builder
Template Title
The template title appears at the top of the builder.
You can rename it at any time.
Content Elements Panel (Left Side)
Available elements include:
Text
Image
Button
Logo
Divider
Social
Footer
Code
Video
Shopping Cart
RSS Header
RSS Items
FAQ
Products
Image Slider
Preview URL
Countdown Timer
Products Element
Add a product and customize its redirection link.
Border Customization
Adjust color, thickness, and radius
Apply globally or per edge
Default Spacing
New templates have zero spacing before and after text tags.
Text elements have a default padding of 12px.
Layouts Section
Add rows with a specific number of columns.
Adjust margins and layout settings per row.
Appearance Tab
Use the Appearance tab to control:
Background color
Body color
Background image
Button styles
Divider styles
Custom CSS
Mobile formatting
Text tags (H1–H4, paragraph)
Spacing settings
Editor Actions (Right Side)
The three dots menu allows you to:
Send test emails
Preview templates
View version history
Adjust template settings
The Save button in the top-right saves all recent changes.
Inline Text Editor
You can click directly into text elements to customize content.
Styling Options
Heading levels: H1–H5 and Paragraph
Approximately 18 fonts available
Font sizes from 8px to 96px
Text color and highlight using hex codes
Bold, italic, underline, strikethrough
Convenience Features
Hyperlinks and text alignment
Line spacing:
Paragraphs: 1.5
Headings: 1.25
Ordered and unordered lists
Clean copy/paste from external sources
Custom values support
Content AI for faster writing
Updated Default Padding
Top: 12
Bottom: 12
Left: 24
Right: 24
Part 3: Using the Builder
Default Content
New templates include a text element labeled “Start from scratch.”
Click the text to edit it.
Hover over the element and click the trash icon to delete it.
Adding Layouts and Elements
Select a layout (number of columns).
Drag and drop it into position.
Drag an element into the layout.
Edit the element using the left-side settings panel.
You can add as many layouts and elements as needed.
Tip
Use pre-made templates as inspiration if you need design ideas.
Custom Value Error Warnings in Email Templates
Kyrios automatically detects syntax issues in custom values.
A warning appears at the top of the template.
Click the warning to jump directly to the error location.
Fix the issue and save the template.
Pro Tips
Consistency: Use consistent layouts to reinforce brand identity.
Testing: Always send test emails before using a template.
Content AI: Use AI tools to speed up writing and maintain quality.
FAQ
How do I choose the right editor for my email template?
Use the Code Editor for advanced HTML customization, the Plain Text Editor for simple personal emails, and the Design Editor for drag-and-drop visual design.
Can I use custom values in my email templates?
Yes. Custom values can be added to templates, but unique personalization should be finalized when creating the email campaign.
How do I preview my email template before sending?
Use the Preview option in the three-dot menu to view the template on desktop, tablet, and mobile.
What should I do if I want to modify a pre-made template?
Open the template in the Design Editor, make changes, and save it as a new template or overwrite the existing one.
How can I keep my emails from sounding too formal?
Use the Plain Text Editor and avoid overloading the email with design elements.
How does the AI feature help with email templates?
The AI tool generates content suggestions to speed up creation while maintaining relevance and quality.
What happens if there is a syntax error in my custom values?
A warning appears at the top of the template. Clicking it takes you directly to the issue so you can correct it.
Can I save elements to reuse across my account?
Yes. Universal Elements allow you to save items like buttons, forms, and navigation so they stay synced across pages, funnels, blogs, and e-commerce sections.