Who This Is For / When to Use
Businesses sending WhatsApp templates and needing performance visibility.
Teams optimizing message content, timing, or calls-to-action.
Accounts tracking engagement for MARKETING or UTILITY templates.
What Template-Level Analytics Shows
Template-Level Analytics provides metrics at the individual template level, not aggregate account data.
Available insights include:
Messages sent
Messages delivered
Messages read
Button clicks (URL and quick reply buttons)
Each metric is tied to a specific template and date range.
How to Access WhatsApp Template Analytics
Step 1: Open WhatsApp Templates
Go to Settings in your account.
Select WhatsApp.
Open the Templates tab.
Step 2: Find the Template You Want to Analyze
Use the Search by name field to locate a template.
Identify the template you want to review.
Step 3: Open Template Reports
In the template row, click Reports.
This opens the analytics view for that specific template.
Viewing Deliverability Metrics
Step 4: Review Deliverability Performance
In the Performance section, select Deliverability.
Review the following metrics:
Message Sent
Message Delivered
Message Read
Use the legend to distinguish sent, delivered, and read trends on the chart.
Tick meanings:
One tick: Message sent
Two ticks: Message delivered to device
Blue ticks: Message read by recipient
Step 5: Adjust the Date Range (Optional)
Click the date selector in the top-right corner.
Choose a start and end date.
Confirm to update the analytics view.
Viewing Button Click Analytics
Step 6: Open Button Click Reports
From the same template report, select Button Clicks.
Review engagement by button label and type.
Toggle between Table and Graph views as needed.
Button click analytics show:
Button label
Button type (Website Click or Quick Reply)
Total clicks per button
Supported button types:
URL buttons: Open an external link (up to 2 per template)
Quick reply buttons: Send a predefined text response (up to 10 per template)
Limitations and Notes
Button click analytics are available only for MARKETING and UTILITY templates.
Button click tracking is not supported for WhatsApp Business Accounts in:
European Union
United Kingdom
Japan
Metrics reflect WhatsApp delivery and engagement data as provided by Meta.
FAQ
What is Template-Level Analytics?
Template-Level Analytics provides performance data for individual WhatsApp templates, including delivery, read rates, and button clicks.
How do I access analytics for a specific template?
Go to Settings > WhatsApp > Templates, search for the template, and click Reports next to it.
What do the different tick icons mean?
One tick: message sent
Two ticks: message delivered
Blue ticks: message read
What button click data is available?
You can see how many times each URL or quick reply button was clicked, broken down by button label and type.
How many buttons can a template include?
Up to 2 URL buttons
Up to 10 quick reply buttons
Buttons must be grouped by type.
Can I change the reporting date range?
Yes. Use the date selector in the template report to view analytics for any custom period.
Can analytics help improve future template performance?
Yes. Reviewing read rates and button clicks helps identify which templates and calls-to-action drive higher engagement, allowing you to refine messaging strategies.