Who This Is For / When to Use
Use a Bump Offer when you want to increase average order value by offering a relevant add-on product directly inside the checkout experience.
What Is a Bump Offer
A Bump Product is a pre-checkout offer displayed inside an order form.
Key characteristics:
Shown during checkout
Added with one click (no extra checkout step)
Optional for the customer
Charged only if selected
If the customer does not select the bump, only the main product is purchased.
Step 1: Add a Product to the Funnel
Go to Sites → Funnels.
Open the funnel you want to edit.
Select the funnel step that contains your checkout.
Open the Products tab.
Click + Add Product.
Step 2: Configure the Product as a Bump Offer
Select an existing product or create a new one.
Choose the correct Price.
Enter a Product name.
Expand Additional Options.
Select Bump Product.
Click Save.
This marks the product as eligible for use as an order bump.
Step 3: Add a Two-Step Order Form to the Funnel Page
Open the funnel step editor.
Add or select a Two-Step Order form element on the page.
Bump Offers only work with Two-Step Order Forms.
Step 4: Enable Order Bump on the Order Form
Select the Two-Step Order form.
In the right-side settings panel, open General.
Toggle Enable Order Bump to ON.
Click + Add Bump Product.
Step 5: Configure the Bump Offer Display
Select the bump product from the dropdown.
Add:
Headline
OTO Headline (optional)
Description text
Image (optional)
Choose whether it is enabled by default.
Click Save.
Step 6: Save, Preview, and Publish
Click Save in the page editor.
Use Preview to confirm the bump appears correctly.
Click Publish when ready.
What the Customer Sees
During checkout:
The bump offer appears as a checkbox or highlighted section.
The customer can add it with one click.
The total updates automatically.
If unchecked, the bump is not included in the order.
Common Issues and Fixes
Bump Offer not showing
Confirm the product is marked as Bump Product.
Ensure the page uses a Two-Step Order Form.
Verify Enable Order Bump is toggled on.
Wrong product appearing
Re-check the selected bump product in Order Bump settings.
Bump added when customer didn’t select it
Disable the Enable by default option.
FAQ
What is a Bump Product?
A Bump Product is an optional add-on offer displayed during checkout that customers can add to their order with a single click.
Can I customize the bump product name and price?
Yes. Both the name and price are configurable when setting up the product.
What happens if a customer doesn’t select the bump?
The bump product is not added, and the customer is only charged for the main product.
Where do I enable the Order Bump on the page?
In the funnel page editor, select the Two-Step Order form, open General settings, and toggle Enable Order Bump on.
Can I preview the bump before publishing?
Yes. Always use Preview to confirm the bump appears and functions correctly before publishing.
Does a bump offer require a separate checkout step?
No. The bump is added directly inside the existing checkout flow.