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In-Depth Look at Coupons

Coupons allow businesses to apply percentage-based or fixed discounts to one-time and recurring products during checkout.

Updated over 2 months ago

What Is a Coupon?

A coupon is an offer created by a business that provides a discount on a purchase when a valid coupon code is applied during checkout.

What Types of Coupons Are Supported?

Kyrios supports two coupon types:

  • Percentage Coupon
    Applies a percentage-based discount to the order value (for example, 20% off).

  • Fixed Coupon
    Applies a fixed discount amount regardless of order value (for example, $10 off).

Part 1: Getting Started

Step 1: Locating Coupons

  1. Navigate to Payments in the left sidebar.

  2. Click Coupons at the top of the page.

  3. Select Create Coupon.

Important Requirement
Coupons only work if coupon codes are enabled on the order form element within your funnel or website under Sites.

Coupon Creation Rules (Please Note)

  • Coupon codes are not case-sensitive and are automatically converted to uppercase.

  • Spaces and special characters are not supported in coupon codes.

  • Customers can redeem a 100% OFF coupon and still must enter card details.

  • Card details are collected to support upsells or next-step purchases.

  • Stripe is required for $0 checkouts.

    • PayPal does not support 100% off orders.

    • If both Stripe and PayPal exist, PayPal is hidden.

  • During $0 checkout, the message “Card details will be used for verification purposes” appears next to the card field.

Part 2: Setting Up Your Coupon

After selecting Create Coupon, configure the following settings.

Coupon Name

  • Internal-only reference.

  • Used for organizing and identifying coupons.

  • Does not need to be unique, but unique names are recommended.

Coupon Code

  • The code customers enter at checkout.

  • Can be generated automatically or entered manually (for example, BOGO50).

  • Must be alphanumeric only.

  • Not case-sensitive.

  • The Generate option creates a 7-character alphanumeric code.

Coupon Type

  • Percentage-based (example: 50% off)

  • Fixed amount (example: $50 off)

Start Date and Start Time

  • Defines when the coupon becomes active.

  • Start Date is required so Kyrios knows when the coupon can be used.

End Date and End Time

  • Defines when the coupon expires.

  • Prevents usage after the specified date and time.

  • Useful for limited-time promotions.

Redemption Limit

  • Limits how many successful redemptions are allowed.

  • Example: First 100 purchases only.

  • Counts completed checkouts, not attempted uses.

Limit to Selected Products

  • Restricts coupon usage to specific products.

  • When disabled, the coupon applies to all eligible one-time products on the order form.

Apply to Future / Recurring Payments

  • When enabled, the discount applies to recurring subscription payments.

  • When disabled, the discount applies only to the first payment.

Subscription Coupons

Coupons can be used for subscription-based products to:

  • Encourage new subscriptions

  • Upsell existing customers

  • Increase retention with recurring discounts

Supported discount types:

  • Percentage discounts

  • Fixed amount discounts

  • Free access for a limited period

Limit the Number of Months a Coupon Is Applied to a Subscription

  • Defines how long a coupon applies to a subscription.

  • Applies based on duration, not billing frequency.

  • Works for daily, weekly, monthly, quarterly, or annual subscriptions.

Behavior Notes

  • The coupon applies from the subscription start date (including trials).

  • Existing coupons retain prior behavior:

    • Checked = applies forever

    • Unchecked = applies once

Discount Coupons on Subscriptions: Benefits

  • Attract customers with free trials or promotions

  • Increase revenue through upsells

  • Support flexible promotional strategies

  • Improve checkout conversion rates

How to Use Subscription Coupons

  1. Generate a coupon code.

  2. Promote it through marketing channels.

  3. Instruct customers to apply it at checkout.

Use Cases

Use Case 1: Limited-Time Product Launch Promotion

A business launches a new product and offers 20% off to the first 100 customers within the first month.
A percentage-based coupon with a redemption limit and expiration date creates urgency and drives early adoption.

Use Case 2: Rewarding Loyalty With Subscription Discounts

A business offers $10 off all recurring payments for customers subscribed longer than six months.
Applying the coupon to future recurring payments increases retention and reduces churn.

Pro Tip

Limiting coupons to specific products is recommended unless you intentionally want the discount to apply across all one-time products on the order form.

FAQ

Do coupons apply to all products?

Yes. Coupons can apply to both one-time and recurring products, depending on configuration.

What types of coupons can I create?

  • Percentage discount

  • Fixed discount

Are coupon codes unique?

Yes. Each coupon code must be unique.

What are the rules for creating coupon codes?

Coupon codes must be alphanumeric, are not case-sensitive, and can be auto-generated as a 7-character code.

What is the coupon name, and does it need to be unique?

Coupon names are for internal reference only. They do not need to be unique, but unique names are recommended.

What does limiting total redemptions mean?

It limits the number of successful checkouts using the coupon, not the number of users attempting to apply it.

What does limiting to selected products mean?

The coupon can only be applied to the products you explicitly select.

What is the redemption count in the list view?

It shows the total number of successful coupon redemptions to date.

Will the coupon field appear automatically on order forms?

Yes, but only if an active coupon exists that applies to that order form.
If no applicable coupon exists, the field is hidden.

How can I see orders where a coupon was applied?

Click Actions → View History to see all orders where the coupon was successfully used.

Where are coupon application details shown?

Coupon codes and per-item discounts appear inside the order details for each successful order.

Can I offer free products using coupons?

Yes. A 100% OFF coupon is supported.

Important Notes

  • Stripe is required for $0 checkouts.

  • PayPal is hidden if Stripe is active.

  • The message “Card details will be used for verification purposes” appears during checkout.

Will editing a coupon affect past orders?

No. Coupon edits apply only to future orders.

Can customers use multiple coupons on one order?

No. Only one coupon can be applied per transaction.

Does a subscription coupon apply to all future payments?

It depends on configuration:

  • Enable Apply to future/recurring payments for ongoing discounts

  • Set a defined number of months for limited duration

  • Leave unchecked to apply only to the first payment

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