Who This Is For / When to Use
Account owners automating marketing or sales follow-ups.
Teams running promotions with coupons.
Anyone needing workflows to react to coupon activity in real time.
What Are Coupon Triggers
Coupon triggers enroll a contact into a workflow based on how a coupon is used.
Available coupon triggers:
Coupon Code Applied
Coupon Code Redeemed
Coupon Redemption Limit Reached
Coupon Code Expired
These triggers are available under Payments when adding a workflow trigger.
Access the Workflow Builder
Navigate to Automations → Workflows.
Click Create New Workflow or open an existing workflow.
In the builder, click Add New Trigger.
This opens the trigger selection panel.
Add a Coupon Trigger
In the Add Trigger panel, select one of the coupon triggers:
Coupon Code Applied
Coupon Code Redeemed
Coupon Redemption Limit Reached
Coupon Code Expired
Enter a Workflow Trigger Name (for internal reference).
Configure Trigger Filters
Coupon triggers support filters to control when the workflow runs.
Common filters include:
Coupon Name
Order Value (Before Discount)
Source (for example, Funnel)
You can add multiple filters to narrow eligibility.
Filters are evaluated before a contact is enrolled in the workflow.
Coupon Trigger Definitions
Coupon Code Applied
Fires when a coupon is applied at checkout.
Does not require a completed purchase.
Common use case:
Follow up with contacts who applied a coupon but did not complete checkout.
Coupon Code Redeemed
Fires only after a successful transaction.
Confirms the coupon was used in a completed order.
Common use case:
Send a thank-you message or apply a post-purchase tag.
Coupon Redemption Limit Reached
Fires when a coupon hits its maximum allowed redemptions.
Common use case:
Notify internal teams or disable promotional messaging.
Coupon Code Expired
Fires when a coupon reaches its expiration date.
Does not fire if the coupon is manually deleted.
Common use case:
Trigger last-chance or expiration-based campaigns.
Add Workflow Actions
After configuring the trigger, add actions such as:
Send email or SMS
Apply or remove tags
Notify internal users
Update contact fields
Each coupon trigger can have its own unique set of actions.
Publish the Workflow
Review trigger conditions and actions.
Click Save.
Toggle the workflow from Draft to Publish.
Once published, contacts will enroll automatically when trigger conditions are met.
Common Issues and Fixes
Workflow not triggering
Verify the workflow is published.
Confirm filter conditions match the coupon activity.
Expired trigger did not run
The coupon must reach its actual expiration date.
Deleted coupons do not trigger expiration workflows.
Trigger fired but action did not run
Check action conditions and delays.
Review execution logs for errors.
FAQ
Where do I find coupon triggers?
Go to Automations → Workflows → Add New Trigger, then look under Payments.
Can I use multiple coupon triggers in one workflow?
Yes. You can add multiple triggers to the same workflow if needed.
Can I filter by a specific coupon?
Yes. Use the Coupon Name filter to target specific coupons.
What’s the difference between “Applied” and “Redeemed”?
Applied: Coupon entered at checkout (purchase not required).
Redeemed: Coupon successfully used in a completed order.
Will a workflow run if a coupon is deleted?
No. Deleted coupons no longer exist in the system. Let coupons expire naturally if you want expiration triggers to run.
Can different coupon triggers have different actions?
Yes. Each trigger can have its own actions and logic.