Access Watermark Settings
Go to Marketing > Social Planner.
Open Settings using either method:
Click Settings in the top navigation
Click the gear icon in the top-right corner
Open the Watermark Section
In Social Planner Settings, select the Watermark tab.
Click + Add watermark.
If no watermark exists, the page displays an empty state prompting you to add one.
Create a Watermark
In the Create Watermark modal:
Enter a Watermark name (maximum 30 characters).
Upload a watermark image.
Image requirements:
Format: PNG or JPG
Minimum size: 200 × 200 px
Maximum file size: 5 MB
Customize Watermark Appearance
You can adjust the following settings before saving:
Alignment: Choose where the watermark appears on the media
Opacity: Control transparency
Scale: Adjust watermark size
Auto padding: Add spacing so the watermark does not stick to the edges
These settings apply to all posts using the watermark.
Create a Post with a Watermark
Go to Marketing > Social Planner.
Click + New Post.
Select Create New Post.
Apply the Watermark to a Post
In the post composer, scroll to Advanced options.
Toggle Apply Watermark on or off.
Watermark Behavior
Watermark is enabled by default
Can be turned off per post
Applies to images and videos
Only one watermark is supported at a time
The same watermark applies across all connected social accounts
Common Issues and Fixes
Watermark not appearing on a post
Confirm Apply Watermark is enabled in Advanced options
Ensure the post contains media (text-only posts do not show watermarks)
Upload fails
Check image format (PNG or JPG)
Ensure file size is under 5 MB
Confirm minimum dimensions are met
Need to change the watermark
Update the watermark image in the Watermark settings
Changes apply to future posts only
FAQ
What is the purpose of watermarking posts?
Watermarking helps protect brand content, increase visibility, and signal ownership of images and videos shared on social platforms.
How do I create a watermark?
Go to Marketing > Social Planner > Settings > Watermark, click Add watermark, upload an image, and adjust appearance settings.
Can I adjust the watermark position and transparency?
Yes. Alignment, opacity, scale, and padding can all be customized when creating or editing the watermark.
Is the watermark applied automatically?
Yes. Watermarks are applied by default to posts with media, but you can turn them off per post.
Can I use different watermarks for different accounts?
No. Social Planner currently supports one watermark applied across all social accounts.
What content types support watermarking?
Watermarks apply to images and videos only.
What are the recommended watermark dimensions?
At least 200 × 200 pixels for best clarity and scaling.
Can I turn off the watermark for a specific post?
Yes. Disable Apply Watermark in the Advanced options of the post composer.