Who This Is For / When to Use
Use Lead Finder searches if you want to:
Generate new business leads
Find decision-makers by role or company
Prospect businesses in specific industries or locations
Build targeted outreach lists quickly
Industry-Based Search
Industry-Based Search is used to find businesses within a specific industry and geographic area.
What this search is best for:
Local business prospecting
Industry-specific outreach
Building bulk lead lists by niche
How it works:
Enter a business type, industry, or vertical niche
Enter a location
Use the interactive map to zoom in or out
Best practice:
Zoom to the suburb or neighborhood level for the most accurate results.
Data returned includes:
Business name
Website
Phone number
Location details
Available contact information
People-Based Search
People-Based Search is used to find individual professionals based on their role or profile information.
What this search is best for:
Finding decision-makers
Role-based outreach (e.g., CEOs, Sales Managers)
LinkedIn-driven prospecting
How it works:
Enter a role or job title
Enter a location
Lead Finder searches LinkedIn profile data and keywords
Key behavior:
Clicking a person opens their LinkedIn profile
Results are filtered by role relevance and location
Single Search
Single Search is used to find contacts working at a specific company.
What this search is best for:
Account-based marketing
Targeting a known company
Prospecting multiple employees from one organization
How it works:
Enter a company name or website
Lead Finder returns available employee contacts linked to that company
This search is ideal when you already know which company you want to target.
Choosing the Right Search Type
Use Industry-Based Search when:
You want a large list of businesses
You are targeting a specific niche or location
Use People-Based Search when:
You want specific roles or decision-makers
You are running role-focused outreach campaigns
Use Single Search when:
You are targeting one company
You want multiple contacts from the same organization
FAQ
What is the difference between Industry-Based and People-Based search?
Industry-Based search returns businesses, while People-Based search returns individual professionals filtered by role and LinkedIn data.
Can I use multiple search types in one campaign?
Yes. You can create separate Lead Finder campaigns using different search types depending on your outreach strategy.
Does People-Based Search use LinkedIn?
Yes. People-Based Search uses LinkedIn profile data and keywords to match roles and individuals.
Which search type should I use for account-based outreach?
Use Single Search when targeting a specific company and its employees.