Who This Is For / When to Use
Businesses running LinkedIn Ads through Kyrios
Marketers refining audience targeting for higher-quality leads
Teams setting up or optimizing LinkedIn campaigns inside the AI Ads Manager
Overview: LinkedIn Targeting in Kyrios
LinkedIn Ads offer advanced professional targeting based on real profile data. Kyrios exposes the most effective LinkedIn targeting options directly inside the campaign setup flow, allowing you to precisely control who sees your ads.
You can combine multiple targeting options to narrow or expand reach depending on your campaign goals.
Available LinkedIn Targeting Options
Location
What It Targets
Geographic location of LinkedIn members.
How It Works in Kyrios
Search and select:
Countries
States or regions
Cities or metro areas
When to Use
Local or regional campaigns
Country-specific offers or compliance requirements
Company
What It Targets
LinkedIn members based on the companies listed in their LinkedIn profile.
How It Works in Kyrios
Enter one or more company names
Ads are shown to professionals who currently list those companies as their employer
When to Use
Account-based marketing (ABM)
Targeting decision-makers at specific organizations
B2B outreach to known accounts
Job Titles
What It Targets
Professionals based on their current job title.
How It Works in Kyrios
Select one or multiple job titles
Titles are matched against LinkedIn profile data
When to Use
Role-specific offers (e.g., Marketing Managers, CEOs, Sales Directors)
Campaigns focused on decision-makers or specific departments
Interests
What It Targets
Members based on direct or inferred professional interests and traits.
How It Works in Kyrios
Target users based on:
Professional interests
Industry traits
Group affiliations
When to Use
Awareness or top-of-funnel campaigns
Reaching professionals aligned with specific industries or topics
Targeting Best Practices
Start with Location + Job Title for the cleanest targeting
Add Company targeting for account-based campaigns
Use Interests to expand reach once performance data is available
Avoid over-layering too many filters early, which can limit delivery
Common Issues and Fixes
Audience size is too small
→ Remove one targeting layer (for example, Company) to increase reach.
Low lead quality
→ Narrow targeting using Job Titles instead of Interests.
Ads not delivering
→ Check that selected locations and titles have sufficient LinkedIn audience volume.