Who This Is For / When to Use
This article is for account admins, marketers, and operators who need to:
Review performance metrics across multiple channels
Analyze ads, attribution, calls, agents, and appointments
Customize dashboards with relevant widgets
Export or compare reporting data over time
Use this whenever you want to monitor performance or build reporting views for internal use.
What the Reporting Dashboard Includes
Kyrios provides built-in reports for the following areas:
Google Ads
Facebook Ads
Attribution
Call Reporting
Agent Reporting
Appointment Reporting
⚠️ Google Ads and Facebook Ads reports require an active integration with the respective ad account.
Accessing Reports
Go to your account.
Open Reporting.
Select the report type you want to view from the left navigation or tabs.
Each report includes:
Date range selector
Filters
Column customization
Export options
Google Ads Reporting
The Google Ads report displays campaign performance metrics when a Google Ads account is connected.
Metrics include:
Impressions
Clicks
Conversions
Client spend
Cost per click
Cost per conversion
Conversion rate
Revenue and ROI (when available)
You can drill down by:
Campaign
Ad group
Keyword (when applicable)
Facebook Ads Reporting
The Facebook Ads report displays ad performance data when a Facebook account is connected.
Metrics include:
Impressions
Clicks
Conversions
Spend
Cost per conversion
CTR
Leads
Data can be viewed at:
Campaign level
Ad set level
Ad level
Attribution Report
The Attribution Report shows how leads, opportunities, and revenue are attributed to traffic sources.
Key metrics include:
Revenue closed
Opportunities won
Total leads
Session events
UTM parameters
Referrer and source data
You can toggle between:
First Attribution
Last Attribution
Call Reporting
Call Reporting provides insights into inbound and outbound calls.
Available data includes:
Answered vs missed calls
Call duration
First-time calls
Call source
Call recordings (if enabled)
You can filter by:
Phone number
Device type
Duration
Campaign
Landing page
Agent Reporting
The Agent Report summarizes performance across your users or agents.
Metrics include:
Call activity
SMS activity
Email activity
Opportunities handled
Conversions
This report helps compare agent performance over a selected time period.
Appointment Reporting
Appointment Reporting tracks booking outcomes across calendars.
Metrics include:
Booked
Confirmed
Cancelled
No-show
Rescheduled
Invalid appointments
You can filter by:
Calendar
Booking source
Funnel
Date added
Using Columns, Filters, and Export
Columns
Click Columns to show or hide data fields
Customize each report table view
Filters
Click Filters to narrow results by available attributes
Filters vary by report type
Export
Click Export to download report data as a file for offline use
Viewing Data for a Single Day
To view metrics for one specific day:
Open the date picker.
Select the same date as both start date and end date.
Apply the date range.
If both dates are not set, stats will not load.
Adding Widgets to Your Dashboard
You can add widgets directly from most reporting sections.
Open a report (Calls, Ads, Attribution, etc.).
Click the Add to Dashboard icon.
Select the dashboard.
Choose suggested widgets.
Click Confirm & Add.
A confirmation message appears once widgets are added.
Common Issues and Fixes
Google or Facebook Ads data not showing
Cause: Ad account not integrated.
Fix: Connect the ad account under Integrations.
No data appears for selected date
Cause: Start and end dates not both selected.
Fix: Set both dates explicitly, even for a single day.
Call recordings not visible
Cause: Call recording not enabled.
Fix: Enable recordings under Settings > Phone Numbers > Edit Configuration.