Who This Is For / When to Use
Use Business Fields when you need to manage, update, or reference official business information such as your company details, address, or authorized representative across the platform.
What Are Business Fields
Business Fields function similarly to custom fields, but they store information about your business, not your contacts. These fields are populated through the Business Profile and are used across communications, automations, compliance flows, and internal system logic.
Business Fields are managed under: Settings → Business Profile
Where Business Fields Are Used
Business Fields can be dynamically inserted into:
Email templates
SMS and other messaging
Workflow actions
System-generated communications
They ensure consistent business information across all account activity.
Business Profile Sections
Business Fields are organized into three primary sections within the Business Profile.
General Information & Business Physical Address
These sections contain your core business identity and location details. They should be completed and maintained by a business administrator.
This information may impact:
Calendar scheduling
Time zone behavior
Currency settings
Compliance-related processes
Business Information
This section captures formal registration and operational details about your business.
Fields Included
Business Type
Business Industry
Business Registration ID Type
Business Registration Number
Business Regions of Operations
Authorized Representative
The Authorized Representative is the individual officially designated to represent the business for verification and compliance purposes.
Fields Included
First Name
Last Name
Representative Email
Job Position
Phone Number (with country code)
Only one Authorized Representative can be stored at a time. Updating this section replaces the existing representative.
Why Keeping Business Fields Updated Matters
Accurate Business Fields help:
Prevent mismatches during A2P Brand and Campaign registration
Avoid verification failures
Ensure correct business details appear in communications
Maintain correct system behavior for calendars, language, and currency
Common Issues and Fixes
Business information does not update in messages
Confirm you are using Business Fields (not contact custom fields) in your template.
Save changes in Settings → Business Profile before testing.
A2P registration issues related to business data
Ensure Business Name, Address, and Registration details exactly match official records.
Update incorrect fields before resubmitting registration.
FAQs
What is the difference between Business Fields and Custom Fields?
Business Fields store information about your business, while Custom Fields store information about contacts.
Where can I update Business Fields?
Navigate to Settings → Business Profile and update the relevant section.
Can Business Fields be used in workflows and automations?
Yes. Business Fields can be inserted as custom values in workflows, emails, and other communications.
Why is it important to keep the Business Profile up to date?
Accurate Business Fields ensure consistency across compliance processes, communications, calendars, and system features.
What information is included in the Authorized Representative section?
Full Name, Email, Job Position, and Phone Number for the designated representative.
Can I add more than one Authorized Representative?
No. Only one Authorized Representative can be stored at a time.
Can I control time zone or language behavior from Business Fields?
Yes. Platform Language, Outbound Communication Language, and time zone behavior are configured within the Business Profile.