Who This Is For / When to Use
Use this trigger if you rely on contact tags to segment contacts and want workflows to react immediately when tagging changes occur.
What the Contact Tag Trigger Does
The Contact Tag trigger fires when:
A specific tag is added to a contact, or
A specific tag is removed from a contact
Once triggered, the contact enters the workflow and proceeds through the actions you configure.
How to Add the Contact Tag Trigger
Step 1: Create or Open a Workflow
Go to Automations > Workflows.
Click Create Workflow or open an existing workflow.
Step 2: Add a Trigger
Click Add New Trigger.
In the trigger list, scroll to the Contact section or search for Contact Tag.
Select Contact Tag.
Step 3: Configure Tag Filters
Under Filters, choose one of the following:
Tag Added
Tag Removed
Select one or more tags to monitor.
If no tags exist yet, the tag selector will be empty.
Step 4: Create a New Contact Tag (If Needed)
In the Select tag field, type the name of the new tag (example:
Subscriber).Click Add New Tag to create it.
Step 5: Review and Save the Trigger
(Optional) Rename the trigger to reflect the tag being monitored.
Click Save Trigger.
Example Workflow Configuration
A common setup is:
Trigger: Tag Removed →
SubscriberAction: Send confirmation email
This is commonly used for unsubscribe confirmation workflows.
What Happens After the Trigger Fires
After the trigger conditions are met, the workflow can run actions such as:
Send email or SMS
Send internal notifications
Assign tasks
Apply or remove additional tags
Branch logic using conditions
The workflow runs automatically once it is published and active.
Common Use Cases
Follow Up When Interest Is Shown
Trigger: Tag Added → Interested
Action: Send a follow-up email or notify sales.
Handle Unsubscribes Automatically
Trigger: Tag Removed → Subscriber
Action: Send unsubscribe confirmation email.
Internal Alerts for High-Intent Contacts
Trigger: Tag Added → Hot Lead
Action: Notify admin or sales team.
Common Issues and Fixes
Workflow Does Not Trigger
Cause: Workflow not published.
Fix: Save and publish the workflow.
Trigger Fires Unexpectedly
Cause: Multiple workflows using the same tag.
Fix: Audit workflows to avoid overlapping triggers.
Tag Does Not Appear in the Selector
Cause: Tag has not been created yet.
Fix: Type the tag name and click Add New Tag.