Who this is for / When to use
Use this action if you want to:
Clean up tags after a contact completes a step (purchase, reply, appointment change)
Remove temporary or campaign-based tags
Dynamically remove tags created earlier in other workflows
What you need
An existing workflow
At least one contact tag already in use
What the Remove Contact Tag action does
The Remove Contact Tag action removes one or more tags from a contact while they are inside a workflow.
Common example:
Workflow A adds a tag like
webinar-registeredWorkflow B removes that tag once the contact purchases or no longer qualifies
Add the Remove Contact Tag action
Step 1: Add an action block
Open your workflow in Automation > Workflows
Click Add your first action or the + icon below a trigger
Step 2: Select the Remove Contact Tag action
In the action picker, search for Remove
Select Remove Contact Tag under the Contact section
Step 3: Configure the action
You can remove specific tags or all tags.
Option A: Remove specific tags
Leave Remove All Tags toggled off
Click Select tags
Choose how tags are selected:
Standard: Pick an existing tag from the list
Custom Values: Dynamically remove tags using variables
Custom Values format
When using Custom Values, tags can be passed as:
tag-1tag-1, tag-2["tag-1", "tag-2"]
This is useful when tags were generated dynamically earlier in a workflow.
Option B: Remove all tags from a contact
Enable Remove All Tags
The Tags field becomes disabled automatically
Save the action
Result: All tags are removed from the contact when this step runs.
Step 4: Save and publish
Click Save Action
Add additional actions if needed
Switch the workflow from Draft to Publish
Click Save
Real-life use cases
Dynamic tag cleanup
bushtrimming-{{contact.postal_code}}
Ownership or assignment tags
setter_{{user.name}}
Date- or campaign-based tags
signup-{{right_now.month}}-{{right_now.year}}
Suggested triggers to combine with this action
You can pair Remove Contact Tag with many triggers, including:
Customer Replied – Remove tags when a keyword like “unsubscribe” is detected
Appointment Status Changed – Remove tags when appointments are canceled or rescheduled
Survey Submitted – Remove interest-based tags based on survey answers
Example scenario
Contacts are tagged as interested when they register for a webinar. If they do not attend, a follow-up workflow removes the interested tag so they do not receive attendee-only emails.
Common issues and fixes
Tag was not removed
Ensure the exact tag value matches (including dynamic formatting)
Confirm the action runs after the tag is added
Custom value tag not working
Verify the variable resolves to a valid string
Avoid extra spaces when passing comma-separated values
FAQs
What is the Remove Contact Tag action used for?
It removes one or more tags from a contact while they are in a workflow.
What is the difference between Standard and Custom values?
Standard: Select a static, existing tag from a list
Custom Values: Remove tags dynamically using variables (location, user, date, etc.)
Can I remove tags in multiple workflows?
Yes. This action can be used in any number of workflows.
How do I remove all tags at once?
Enable the Remove All Tags toggle. This disables tag selection and removes all tags automatically.
How do I test this action?
Run a test contact through the workflow and check the contact’s tag list after the action executes.