Who This Is For / When to Use
Use Dynamic Countdown Timers when you need contact-specific deadlines in emails or funnels, such as limited-time offers, same-day expirations, or post-open urgency.
What Is a Dynamic Countdown Timer
A Dynamic Countdown Timer calculates its end time individually for each contact based on a trigger event and duration rules.
Unlike fixed or recurring timers, the countdown does not start at a global time.
It starts when a defined email event occurs.
Supported trigger events:
Email is sent (default)
User opens the email
How Dynamic Timers Calculate the End Time
A Dynamic Countdown Timer uses three inputs:
Trigger Event – when the timer starts
Countdown Duration – minimum time that must pass
End Time – the latest allowed end time on the calendar
The timer expires at whichever comes later:
The minimum duration completion, or
The defined end time
This ensures consistent urgency while respecting business rules like “expires today at 6:30 PM.”
Creating a Dynamic Countdown Timer
Step 1: Create a New Timer
Open the Email or Funnel editor.
Add a Countdown Timer element.
In Timer Type, select Dynamic.
Step 2: Set Countdown Duration
Enter the minimum duration for the countdown:
Days
Hours
Minutes
Seconds
This is the shortest possible time before expiration.
Step 3: Set the Countdown End Time
In Countdown timer ends at, choose a fixed clock time (for example, 6:26 PM).
This ensures all timers end no later than this time in the contact’s time zone.
Step 4: Choose the Trigger Event
Under Email trigger → Start timer when, select one:
Email is sent (default)
The timer starts when the email is delivered.User opens the email
The timer starts when the contact opens the email.
The system automatically shows helper text explaining how the timer will calculate for different contacts.
Step 5: Confirm Time Zone
Verify the Time zone field to ensure expiration matches the intended local time for the contact.
Step 6: Save and Use
Save the timer.
Insert it into:
Email campaigns
Workflow emails
Funnels
How the Helper Text Works
When User opens the email is selected, Kyrios displays dynamic examples
explaining:
When the email was opened
When the timer will expire for that contact
These examples update automatically based on:
Trigger selection
Duration
End time
This confirms exactly how urgency is applied per contact.
Common Issues and Fixes
Timer Ends Earlier Than Expected
Cause: Countdown duration completes before the end time.
Fix: Increase the duration or adjust the end time.
Timer Does Not Start
Cause: The email trigger condition has not occurred.
Fix: Confirm the email was sent or opened, based on the selected trigger.
Contacts See Different Expiration Times
Expected Behavior: Dynamic timers are contact-specific.
Each contact’s timer is calculated independently.